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Campaign Manager - B2B Marketing

RobotLAB
Dallas-Fort Worth Metropolitan Area, TXPosted Aug 7, 2026
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Campaign Manager - B2B Marketing

RobotLAB Inc. Dallas-Fort Worth Metroplex

Campaign Manager - B2B Marketing

RobotLAB Inc. Dallas-Fort Worth Metroplex 2 days ago 54 applicants

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Sherry Gaff

Sherry Gaff

Director of Talent & Culture

RobotLAB owns the last mile of robotics and AI, by helping business owners automate tasks that people don’t want to do anymore. Spanning 36 locations nationwide, we service a range of prominent brands, including Hilton, Marriott, Disney, and Kura Sushi, as well as smaller locations such as restaurants, assisted living facilities, supermarkets, warehouses, and even nuclear power stations.


Position Overview:

We’re looking for a Campaign Manager to help drive growth across our B2B marketing and franchise development efforts. This is a high-impact role for someone who knows how to build and execute smart, results-driven campaigns while also thinking strategically about pipeline growth, brand positioning, and audience engagement.


This person will sit at the intersection of demand generation, franchise recruitment, content, sales enablement, and AI-powered marketing innovation. We want someone who is curious, proactive, and excited to experiment with new tools, especially AI, to make campaigns faster, smarter, and more effective. This is a hybrid role requiring three days per week in the office and allowing two days per week of remote work.


What You’ll Do

  • Own and execute integrated marketing campaigns that support B2B lead generation and franchise development goals.
  • Plan and manage campaigns across email, paid media, organic social, content, events, webinars, partnerships, and outbound support.
  • Partner closely with leadership, sales, and franchise development teams to create campaigns that generate qualified leads and move prospects through the funnel.
  • Build compelling messaging tailored to business decision-makers, franchise prospects, and strategic partners.
  • Develop campaign briefs, timelines, performance goals, and post-campaign analysis.
  • Coordinate the creation of campaign assets including landing pages, email sequences, ad copy, sales collateral, and promotional content.
  • Track, measure, and optimize campaign performance using KPIs such as lead volume, conversion rates, cost per lead, pipeline influence, and ROI.
  • Manage campaign calendars and ensure initiatives launch on time and with excellence.
  • Use audience insights, CRM data, and market trends to improve targeting and performance.
  • Bring fresh ideas to the table and continuously test new approaches to drive better results.


AI in This Role

We’re not looking for someone who is just “aware” of AI.

We want someone who is genuinely excited to dive in and use AI as a force multiplier in their work.

  • Use AI tools to accelerate campaign planning, research, content ideation, segmentation, reporting, and optimization.
  • Explore new ways to improve personalization, speed to launch, and campaign performance through AI.
  • Help identify repeatable workflows where AI can create leverage for the marketing team.
  • Stay current on emerging AI tools and trends that can strengthen B2B and franchise marketing.
  • Bring a test-and-learn mindset to how AI can improve both efficiency and impact.


What We’re Looking For

  • 3–6+ years of experience in campaign management, demand generation, growth marketing, or integrated marketing.
  • Strong experience building campaigns for B2B audiences; franchise development or multi-location growth experience is a major plus.
  • Proven ability to manage multiple campaigns and priorities without losing attention to detail.
  • Strong copy and messaging instincts with the ability to translate strategy into compelling campaigns.
  • Comfort working cross-functionally with sales, leadership, designers, and external partners.
  • Analytical mindset with experience interpreting campaign data and making optimization decisions.
  • Hands-on experience with Salesforce CRM and HubSpot marketing automation platforms.
  • Natural bias for action, ownership, and continuous improvement.
  • Strong curiosity about AI, emerging marketing technology, and how to apply both in practical ways.
  • Entrepreneurial energy and willingness to test, learn, and build.


You’ll Thrive Here If You Are...

  • A builder who loves bringing campaigns to life from idea to execution.
  • Strategic enough to see the big picture, but tactical enough to make it happen.
  • Energized by growth targets and performance metrics.
  • Curious, adaptable, and always looking for better ways to work.
  • Excited by the idea of using AI not as a buzzword, but as a real tool to improve outcomes.
  • A strong communicator who can move easily between creative ideas and business goals.


Why This Role Matters

This role is critical to expanding our reach, generating demand, and fueling the next stage of growth in both our B2B business and franchise development engine. You won’t just run campaigns; you’ll help shape how we go to market, how we scale, and how we use modern tools like AI to do it better.


If you want to work somewhere that moves fast, thinks big, and is putting real robots into the real world — RobotLAB is where you want to be. Our Southlake headquarters includes an on-site cafe, coffee bar, gym, and covered parking so you can focus on what matters most.

  • Seniority level

    Mid-Senior level

  • Employment type

    Full-time

  • Job function

    Marketing

  • Industries

    IT Services and IT Consulting

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Featured Benefits

Inferred from the description for this job

  • Medical insurance
  • Vision insurance
  • Dental insurance
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