Lifecycle Marketing & CRM Lead

Lifecycle Marketing & CRM Lead LocationUSA - remoteEmployment TypeFull timeLocation TypeHybridDepartmentGo To MarketMarketingSetting the StageOnline sports betting content is exploding in popularity. But the experience of engaging with sports betting content is often a needlessly painful one. Most users are long-term losers. There are a select few that are proven winners over the long term. They're expert sports handicappers ("cappers"). They've built audiences on social media, with their fans chasing for an edge across different platforms and tools. The experience of online sports betting is fragmented and often painful. Trust is fragile, workflows are fragmented, and the experience feels more like chaos than community. Cappers and fans alike are looking for better results with less effort. Our Vision and Our Mission:DubClub is building the destination where cappers and fans Win More Together.For fans: DubClub is creating unified and highly valuable experience for fans that love tailing cappers. Get the best advice, in the smoothest fashion, and enjoy rewards that keep you engaged. For cappers: DubClub is a business-building engine that helps you turn your passion into a profitable business. Cappers are the stars of the game, and enjoy a best-in-class operating system, automated marketing, and purpose-built discovery that grows their business on auto-pilot.For DubClub: It’s the ecosystem and unified "Win More Together" experience that cappers and fans have been waiting for. It's the value-add layer that brings richness to the experience of betting, tailing, and discovering new cappers.ABOUT THE ROLEDubClub is hiring a Lifecycle Marketing & CRM Lead to build our lifecycle marketing function from the ground up.You will own how we communicate with creators and subscribers throughout their relationship with DubClub, from onboarding and activation through retention, cross-sell, reactivation, and long-term loyalty.This is a hands-on builder role for someone who combines lifecycle marketing expertise with strong analytical judgment, product thinking, and a willingness to execute. You will work closely with Product, Data, Engineering, Creator Success, and the broader go-to-market team to turn customer insights into personalized, automated experiences.Your success will be measured by the business outcomes you drive, including improved creator success, subscriber retention, reactivation, and customer lifetime value.WHAT YOU'LL DODevelop and own DubClub’s lifecycle marketing and CRM strategy across creators and subscribers.Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs.Create personalized customer journeys across email, push notifications, SMS, and in-app messaging.Develop behavioral segmentation based on customer activity, preferences, purchase history, creator relationships, and seasonality.Partner with Creator Success to turn effective coaching and outreach into scalable, automated programs.Work closely with Product, Data, and Engineering to define customer events, triggers, data requirements, and in-product lifecycle experiences.Build a structured experimentation program, including A/B testing, control groups, and measurement of incremental impact.Analyze customer behavior to identify drop-off points, retention drivers, churn risks, and opportunities to increase lifetime value.Build lifecycle dashboards, cohort reporting, and processes for measuring program performance and ROI.Own and optimize DubClub’s CRM platform, campaign infrastructure, deliverability, and communication governance.Use AI and automation to improve personalization, campaign operations, reporting, and team efficiency.Establish reusable lifecycle frameworks that allow DubClub to scale without relying on repetitive manual outreach.Influence the product roadmap by identifying customer experience improvements that can increase engagement and retention.WHAT WE'RE LOOKING FOR6 or more years of experience in...