Director, Category Leadership - CDVD Shopper and Segmentation Insights

Job Description Summary:

Position Overview:

The Coca-Cola Category team seeks an insights and segmentation leader to advance capability across the Club, Drug, Value and Discounter Customer portfolio.

This role is responsible for leading customer segmentation, assortment testing, and customer shopper insight generation that strengthens category growth strategies and accelerates commercial decision making. Working in close partnership with Sales, Category Leadership, Bottling partners, Commercial Strategy and Human Insights teams, this individual will translate customer, shopper and marketplace insights into scalable recommendations that improve both customer outcomes and organizational capability.

Reporting to the Customer Shopper Insights Center of Excellence, this role will also contribute to the broader shopper insights acceleration by advancing segmentation methodologies, testing capabilities, and repeatable insight frameworks that can be leveraged across customers and channels.

What You’ll Do for Us

Key Responsibilities:

1. Customer Shopper Insights:

• Translate customer, shopper and marketplace trends into actionable recommendations that improve assortment, merchandising and category performance.

• Partner with Sales, Category Leadership and Commercial Strategy to embed customer shopper insights into customer planning and category strategies.

• Build repeatable customer insight frameworks that strengthen decision making across the CDVD portfolio.

2. Segmentation and Testing:

• Lead CDVD customer segmentation strategy and capability development.

• Develop advanced segmentation models utilizing customer, shopper and marketplace data.

• Own testing strategy and measurement across assortment, merchandising and shopper initiatives.

• Leverage testing platforms including Mastercard APT Test and Learn and other advanced measurement capabilities to evaluate commercial recommendations.

• Translate testing results into scalable best practices that influence future customer strategies.

3. Capability Building:

• Partner with the Customer Shopper Insights COE and cross functional peers across North America to continuously improve segmentation methodologies and analytical capabilities.

• Help establish standardized approaches to customer segmentation, testing and insight generation that can scale across customers and channels.

• Champion emerging analytical tools, AI-enabled capabilities and modern research methodologies to improve speed and quality of insights.

• Lead complex cross-functional initiatives involving Category Leadership, Sales, Commercial Strategy, Bottlers and external partners.

What You’ll Need

Qualifications:

• Education: MBA Preferred but minimum of bachelor’s degree in business, marketing, finance, or a related field required

• Experience: Minimum 5 years of experience in customer insights, shopper insights, category management, digital commerce, commercial strategy, consumer research, or related analytical disciplines

• Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actional insights for multiple-stake holders.

• Communication Skills: Excellent verbal and written communication skills with the ability to engage and influence stakeholders at all levels.

• Customer Focus: Demonstrated ability to build and maintain strong relationships with customers by understanding their needs.

• Detail-Oriented: High attention to detail at both breadth and depth.

Skills:

• Advanced analytical capability – ability to draw insights and actions from primary and secondary data sources.

• Strong understanding of customer segmentation methodologies, shopper insights, assortment optimization, and commercial testing principles.

• Strong executive communication and storytelling skills with ability to simplify complex information for senior leadership.

• Experience developing scalable analytical frameworks and customer-specific recommendations that drive category growth.

• High level of experience in data providers (Nielsen, Circana, 84.51, Numerator, etc)

• High technical aptitude with modern analytics, visualization, and AI-enabled tools (MS Office, Power BI, Fabric, Mastercard APT etc.)

• Demonstrated reputation for customer engagement with ability to positively drive business results.

• Ability to link category leadership strategies to customer strategies.

• Research experience with knowledge of different research techniques (specifically including outlet segmentation), experience in design and management of vendors through project delivery.

• Strong planning capability with the ability to set clear priorities, sequence work effectively, and drive progress against both near-term deliverables and long-term strategic objectives.

• Drives organizational performance, efficiency, & effectiveness by translating analytics into actions and results.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Why Coca-Cola

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Pay Range:

United States of America: 169,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

August 10, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.