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Shopper Marketing Manager

NAT HABIT
Gurugram, INMarketing ManagerPosted May 30, 2026
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Shopper Marketing Manager

Nat Habit Gurugram, Haryana, India

Shopper Marketing Manager

Nat Habit Gurugram, Haryana, India 1 month ago Be among the first 25 applicants

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About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.


Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.


The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.


Job Title: Shopper Marketing Manager

Location: Gurugram, Haryana, India

Experience Required: 1–2 years

Reports To: Head, E-commerce


Role Overview: We are looking for a dynamic, detail-oriented Shopper Marketing professional with 1–2 years of experience in managing category growth initiatives. The role will focus on category P&L management, market analysis, identifying growth opportunities, and driving sales for new product development (NPD). You will work closely with cross-functional teams to strengthen market presence and deliver measurable business results.


Key Responsibilities:

1. Category Revenue & Profitability Management

  • Monitor and manage category top-line and bottom-line performance.
  • Track sales data, profit margins, and promotional effectiveness.
  • Ensure category pricing and promotional strategies support business objectives.


2. Market Research & Category Sizing

  • Conduct in-depth market analysis to estimate category size, growth potential, and competitor share.
  • Leverage shopper insights, retail audits, and syndicated data to guide category strategies.


3. Market Share Growth

  • Design and execute shopper marketing programs to drive brand visibility and conversion at retail touchpoints.
  • Collaborate with sales teams to implement execution plans across modern trade, general trade, and e-commerce channels.


4. Category Opportunity Identification

  • Identify high-potential sub-categories, consumption trends, and whitespace opportunities.
  • Develop recommendations for product portfolio expansion and targeting strategies.


5. Driving NPD Sales

  • Support the launch of new products through market activation plans.
  • Monitor post-launch performance and optimize based on customer and retailer feedback.


Skills & Competencies:

  • Strong analytical and problem-solving skills.
  • Proficiency in MS Excel, PowerPoint, and data analytics tools (Nielsen, Kantar, etc., preferred).
  • Ability to interpret market and consumer data to develop actionable plans.
  • Excellent communication and presentation skills.
  • Strong cross-functional collaboration mindset.


Qualifications:

  • Master’s degree in Marketing, Business Administration, or a related field
  • MBA from Tier 1 B-schools preferred
  • 1–2 years of relevant experience in shopper marketing, trade marketing, or category management in FMCG/CPG industry.


Key Performance Indicators (KPIs):

  • Category revenue growth vs. target.
  • Market share improvement.
  • NPD sales contribution.
  • ROI on shopper marketing initiative


Location: Sector 18, Udyog Vihar, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in

  • Seniority level

    Associate

  • Employment type

    Full-time

  • Job function

    Marketing, Sales, and Strategy/Planning

  • Industries

    Personal Care Product Manufacturing, Food and Beverage Retail, and Retail Health and Personal Care Products

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