Senior Director Brand and Digital Experience

Remote$185k–$245kPosted Jul 30, 2026

Overview

The Senior Director, Brand and Digital Experience is responsible for bringing the Cotiviti brand to life across digital channels, customer experiences, content ecosystems, and market-facing touchpoints. This role serves as the bridge between enterprise brand strategy and execution, ensuring the company’s positioning, messaging, and narrative are translated into engaging, consistent, and high-impact experiences across the buyer journey.

Working closely with Creative, Product Marketing, Communications, Growth Marketing, Product, and executive leadership, this leader will oversee website strategy, digital experience, content strategy, UX/UI, and brand governance to ensure Cotiviti presents a cohesive and differentiated presence in the market.

This position requires a strategic and customer-centric leader who can balance long-term brand building with near-term business objectives, creating digital and content experiences that strengthen awareness, engagement, consideration, and commercial impact.

Responsibilities

Brand Activation and Experience

Translate enterprise brand strategy, positioning, and messaging into meaningful customer, prospect, partner, and employee experiences
Partner closely with Creative, Product Marketing, Communications, and Sales to ensure consistency across all brand expressions and market-facing initiatives
Develop and maintain frameworks that ensure brand standards, messaging, and narrative are implemented consistently across channels
Identify opportunities to strengthen brand perception, differentiation, and customer engagement throughout the buyer journey

Digital Experience and Website Strategy

Own the strategic direction, roadmap, governance, and performance of Cotiviti’s corporate website and related digital experiences
Lead digital experience strategy, information architecture, user journey optimization, and website evolution initiatives
Partner with development resources and external vendors to deliver high-quality digital experiences that align with business and brand objectives
Ensure digital experiences reflect evolving company strategy, product portfolio, and market positioning

Content Strategy and Messaging

Lead content strategy across owned channels, ensuring alignment with enterprise messaging, business priorities, and audience needs
Develop content frameworks that support thought leadership, executive visibility, demand generation, sales enablement, recruiting, and corporate communications
Partner with internal subject matter experts and business leaders to translate complex healthcare and technology topics into clear, compelling, and accessible content

Establish content governance processes that drive consistency, quality, and scalability

UX/UI and Customer Journey Optimization
Oversee UX/UI strategy and user experience design across digital properties
Leverage audience insights, analytics, research, and stakeholder feedback to improve usability, engagement, and conversion
Partner with Creative and Development teams to ensure user experiences balance functionality, accessibility, brand standards, and business goals
Implement measurement frameworks that support continuous optimization and improvement

Cross-Functional Leadership

Serve as a strategic partner to Marketing, Communications, Product, Sales, HR, and executive stakeholders
Drive alignment across teams to ensure digital experiences, content, and messaging support broader business objectives
Collaborate closely with Creative and Marketing Operations to prioritize work, manage resources, and support execution across multiple initiatives
Build strong partnerships across the organization to ensure effective adoption and execution of brand and digital strategies

Hire, develop, coach, lead and retain top-tier talent, with a focus on building and improving a team and culture that is able to assist in employing best in class practices to support and drive high levels of internal and external customer satisfaction.
Complete all responsibilities as outlined in the annual performance review and/or goal setting.
Complete all special projects and other duties as assigned.
Must be able to perform duties with or without reasonable accommodation.

This job description is intended to describe the general nature and level of work being performed and is not to be construed as an exhaustive list of responsibilities, duties and skills required. This job description does not constitute an employment agreement and is subject to change as the needs of Cotiviti and requirements of the job change.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field
12+ years of experience in brand management, digital strategy, content strategy, digital experience, marketing, or related disciplines, with a proven track record of leading and developing high-performing teams.
10+ years of experience leading website strategy, digital experience initiatives, content ecosystems, and customer journey optimization
Strong understanding of brand strategy, messaging architecture, content development, and user experience principles
Experience managing cross-functional initiatives across marketing, communications, product, and business teams
Demonstrated ability to translate complex business, healthcare, and technology concepts into clear, compelling customer-facing experiences
Strong analytical mindset with experience leveraging insights and performance data to inform strategy and optimization
Comfortable working directly with executive leadership and senior stakeholders, providing strategic guidance and managing complex priorities
Bachelor’s degree in Marketing, Communications, Business, or a related field
Deep expertise in digital experience strategy, website governance, content strategy, and customer journey development
Strong understanding of UX/UI principles, information architecture, and digital best practices
Exceptional communication, storytelling, and stakeholder management skills
Experience leading through transformation, including website redesigns, rebranding initiatives, or organizational change
Ability to balance strategic thinking with operational execution in a fast-paced, matrixed environment
High level of emotional intelligence, judgment, and leadership maturity

Cognitive/Mental Requirements:

- Assessing the accuracy, neatness and thoroughness of the work assigned.
- Demonstrated ability to balance activities across multiple internal customers, campaigns, tasks, and performance pressures.
- Strong analytical skills with the demonstrated ability to research prospective customers and plan sales prospecting activities accordingly.
- Excellent oral and written skills.
- Strong interpersonal skills required. Understands that internal customers’ interests are best served through continuous prospecting and intelligence gathering activities and proactive communication with sales partners.
- Must be able to perform daily functions with little or no direct supervision.

Working Conditions and Physical Requirements:

- Remaining in a stationary position, often standing or sitting for prolonged periods.
- Repeating motions that may include the wrists, hands and/or fingers.
- Must be able to provide a dedicated, secure work area.
- Must be able to provide high-speed internet access / connectivity and office setup and maintenance.
- No adverse environmental conditions are expected.

Base compensation ranges from $185,000 to $245,000 per year. Specific offers are determined by various factors, such as experience, education, skills, certifications, and other business needs. This role is eligible for a discretionary bonus.

Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.

Since this job will be based remotely, all interviews will be conducted virtually.

Date of posting: 07/29/2026

Applications are assessed on a rolling basis. We anticipate that the application window will close on 07/29/2026, but the application window may change depending on the volume of applications received or close immediately if a qualified candidate is selected.

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