Company Description
About the Company
Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record.
Overview
Summary:
- To help a client achieve their online marketing goals through Search Engine Optimization
- Strategize SEO initiatives for client websites
- To contribute towards the strengthening of the entire SEO community within Performics
Responsibilities
Roles & Responsibilities:
- Handling a team of Associates
- Help develop SEO strategies for clients
- Should be capable of handling multiple SEO projects at a time
- Should be able to analyze Analytics and Webmaster tools data and take action on it to improve the overall SEO performance
- Help your team members
- Handle on page & off page SEO activities for multiple clients
- Understand the business of the client
- Analyze a website from an SEO and Technical perspective
- Perform a through keyword analysis for the site
- Make an On Page Optimization incorporating the various on page elements involved in SEO
- Get the on page optimization report implemented
- Formulate a link building strategy for your projects
- Analyze the progress of your site using various analytical and webmaster tools
- Tweak the on page and off page optimization depending on performance
- Keeping abreast with the latest updates in Search engine Algorithms & Search Word In General
- Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World
- Keeping abreast with progress in the internet marketing world on the whole
- Sharing your research with the entire team
- Handling the day to day activities of your Assistant Project Mangers
- Communicate with Clients and Update them on the progress of their project
- Identify Upselling opportunities within projects
- Manage the workload of your team
- Help in hiring initiatives for the SEO Team
- Participation in the training process
- Share your learning with the entire SEO team & the rest of the company in General
- Identify underperforming projects and strategize a turnaround
- Incorporate latest happenings in the Search world into the internal process and track results
- Make presentations and case studies
- Lead knowledge transfer Initiatives
Additional Information
Required:
- 3 to 5 years of experience
- Active Experience handling SEO campaigns. An understanding of Internet Marketing as a whole
Key skills & tools:
- Good Understanding of HTML
- Capable of Comprehending Web technologies such as PHP, ASP, Java
- Should have a thorough knowledge of Search Engines and their Algorithms
- GAIQ Certification
- Knowledge on how the search industry is progressing in general
- Knowledge of Internet Marketing as a whole
- Knowledge of techniques used to generate revenue online
Soft Skills:
- Excellent written and Spoken English
- Good Communication Skills
- Good Interpersonal Skills
- Training Skills
- Great people managing skills
- Handling Multiple clients, team members at one go
- Capable of collaborating with other teams
- Capable of leading Client Calls