Senior Associate - Enterprise & Functional Strategy – Marketing Strategy

Industry/Sector

Not Applicable

Specialism

Corporate and Business Strategy

Management Level

Senior Associate

Job Description & Summary

The Opportunity

Join our Acceleration Center India and help shape the future of business for our diverse client portfolio across geographies and jurisdictions. You’ll work at the heart of global teams across Advisory, Assurance, Tax and Business Services—solving real client challenges through connected collaboration. We’ll help you grow your skills so you can go further. With hands-on learning, cutting-edge tools and an inclusive culture, this is your opportunity to do inspiring work that makes a difference—every day.

As a Senior Associate - Enterprise & Functional Strategy – Marketing Strategy, you will lead complex strategy engagements for clients across Consumer Markets and other industries, helping them redefine their marketing ambitions and sharpen competitive positioning. Within our Strategy Consulting practice, you will craft enterprise-wide marketing strategies that align with broader business objectives, unlocking new avenues for growth and developing brand strategies that establish clear market differentiation. You will design target operating models that restructure how marketing functions are organized, governed, and resourced to deliver at scale.

As a Senior Associate, you will leverage your skills to analyze complex problems and manage workstreams within client service engagements. You will build meaningful client relationships and mentor junior team members, navigating ambiguity to deliver quality work and grow your personal brand. In this role at PwC Acceleration Center India, you will collaborate closely with C-suite and senior client stakeholders, playing a pivotal role in shaping PwC's marketing strategy proposition within the Consumer Markets space. Your work will drive thought leadership, build client relationships, and grow a distinctive capability at the heart of consumer-led transformation.

Responsibilities

- Leading complex strategy engagements for clients across Consumer Markets and other industries
- Defining and shaping enterprise-wide marketing strategies that align with broader business objectives
- Developing brand strategies to establish market differentiation and long-term brand equity
- Designing target operating models to optimize marketing functions and resources
- Crafting go-to-market frameworks including audience segmentation and channel prioritization
- Building capability frameworks to assess marketing maturity and enhance performance
- Advising clients on leveraging customer data strategies and MarTech ecosystems for competitive advantage
- Collaborating with C-suite and senior client stakeholders to drive thought leadership and build client relationships
- Supporting the design and execution of customer-centric marketing strategies across acquisition and retention journeys
- Analyzing consumer behaviors and market trends to identify growth opportunities
- Assisting clients in designing customer engagement programs to enhance experience and lifetime value
- Conducting market and competitor research to identify opportunities for brand differentiation
- Contributing to marketing transformation programs by implementing strategic growth-aligned operating models
- Evaluating MarTech and AdTech ecosystems to enable advanced analytics and AI-driven marketing transformation

What You Must Have

- At least an MBA degree
- At least 4 years of experience
- Oral and written proficiency in English required

What Sets You Apart

- Excelling in business strategy and transformation
- Demonstrating proficiency in customer experience strategy
- Utilizing customer insights to drive strategic management
- Developing go-to-market strategies with market research expertise
- Analyzing market trends for strategic consulting
- Building meaningful client connections and anticipating needs
- Navigating complexity and ambiguity in marketing strategy

Travel Requirements

Not Specified

Job Posting End Date