Manages an event brief and executes stakeholders' vision for an existing event. Creates comprehensive event plans, creative marketing, and experience wire frames to support defined business objectives as well as ensure seamless event process flow and marketing execution landing. Provides consistent and predictable visibility to specific event or segment roadmaps and plans that contribute to key business outcomes. Creates presentation decks for outlining plans and solicits feedback from key stakeholders. Considers risk plans and potential mitigation and builds into processes. Relationship Management Continually builds relationships and fosters communication with marketing teams, business groups, and third-party events management to influence event-specific objectives. Acts as a lead across business groups to coordinate the development of merchandising, messaging, and marketing for events. Establishes cadence with key stakeholders and leverages standard connection rhythms to continually improve processes for an event. Oversees event vendor resources, holding them accountable for delivering on agreed upon outcomes and executing on an event's strategy. Manages an event brief and executes stakeholders' vision for an existing event. Manages resources such as team members, shared services, production personnel, and agencies to realize the event's design and objectives. Verifies an event's brief serves overarching objectives and target audience. Maintains a strong focus on accessibility and inclusion when executing an event or experience. Ensures events and experiences provide a safe space for attendees to have a great experience. Leveraging Insights Partners with stakeholders to identify and create event metrics, considering how to measure success based on a particular event's objectives. Continually connects with measurement team to refine metrics. Verifies event metrics are embedded into an event's design. Ensures consistent event insights are gathered. Assists in evaluation process to determine if metrics were achieved. Contributes to consolidating key outcomes, insights, and opportunities for improvement from events and/or programs. Learns from findings and provides input regarding best practices. Drives the metrics process by highlighting potential key performance metrics and determining how to tie metrics to a specific event within a series. Leverages business analytics and relevant metrics to maximize business impact of the event. Connects a series of events or experience programs to a target audience, modifying content, agenda, and promotional strategy to meet the needs of the targeted audience for each event. Develops and creates strategies to target appropriate audiences and meet core objectives. 5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience. Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 10+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience. 8+ years marketing experience in a large multinational organization or creative/media agency. This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. *
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