#LI-OD1 #LI-Hybrid
This role sits at the center of CBIZ Technology’s AI Advisory & Transformation growth strategy, supporting one of the firm’s most critical and high-visibility practices.
The Senior Marketing Manager is responsible for leading the strategic marketing direction and execution for AI Advisory & Transformation services, driving market positioning, demand generation, and pipeline growth. This role partners closely with practice leadership while staying aligned with the national marketing team to ensure consistency across brand, messaging, and campaign execution.
This individual combines strategic thinking with strong execution leadership, overseeing integrated marketing programs and coordinating internal and external execution partners. The role requires a deep understanding of modern marketing trends, including AI-influenced search, evolving buyer behavior, and emerging digital channels, as well as firsthand exposure to AI transformation initiatives.
Essential Functions and Primary Duties
Strategic Leadership & Practice Alignment
- Define and lead the marketing strategy for the AI Advisory & Transformation practice, identifying and targeting key audience segments, aligned to revenue goals, priority industries, and solutions
- Partner with practice leaders and sales teams to shape go-to-market strategy, positioning, and messaging
- Ensure alignment with national marketing strategy, enterprise campaigns, and brand standards
- Identify market opportunities, buyer trends, and competitive insights to inform marketing direction
Integrated Campaign Strategy & Execution
- Lead the design and execution of integrated marketing programs across digital, content, events, email, and partner channels
- Build structured, full-funnel campaigns that support awareness, engagement, lead generation and conversion
- Align marketing efforts with sales and SDR teams to drive measurable pipeline contribution
- Oversee execution through a mix of internal resources and external execution partners, ensuring quality, speed, and consistency
Digital, Search & Emerging Marketing Capabilities
- Own digital strategy across SEO/AEO, paid media, web, and content performance
- Use predictive client insights to scale omnichannel paid advertising and lead generation programs while identifying ways to lower acquisition costs
- Adapt marketing programs to evolving search behavior, including AI-driven search experiences and content discovery models
- Stay ahead of emerging marketing trends, tools, and channels to continuously improve performance and differentiation
- Ensure strong alignment between content strategy, website experience, and conversion pathways
AI Integration & Innovation
- Integrate AI into marketing strategies, programs, and workflows to improve performance and efficiency
- Help position CBIZ as a leader in AI-driven advisory and transformation services through differentiated messaging and thought leadership
- Support the internal integration and adoption of AI tools across operations, learning and development, and client-facing teams.
Content & Messaging Leadership
- Drive development of compelling, business-focused messaging that translates complex AI and transformation services into client value
- Oversee creation of campaign assets, thought leadership, case studies, and sales enablement materials
- Partner with SMEs and practice leaders to ensure technical accuracy and relevance
- Identify thought leadership opportunities for key business leaders, building trust and establishing deep industry authority, to drive business growth
Team Leadership & Execution Oversight
- Lead and mentor a team of marketing professionals
- Establish clear priorities, workflows, and accountability across team members and execution partners
- Use project management tools (e.g., Asana) to manage timelines, dependencies, and cross-functional coordination
- Ensure delivery of high-quality campaigns on time and within scope
Performance Measurement & Optimization
- Track and report on campaign performance, pipeline contribution, and ROI
- Use data and insights to continuously refine strategy, messaging, and channel mix
- Monitor market dynamics and adjust plans to maximize impact and efficiency
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
- 10+ years of experience in B2B marketing, preferably in consulting, digital agency, professional services, or technology
- Experience supporting AI, digital transformation, or advisory service offerings
- Direct experience working within an organization that has undergone AI transformation, or supporting clients through AI transformation consulting and execution
- Strong strategic marketing experience with demonstrated ownership of go-to-market planning and, campaign strategy and channel execution
- Proven ability to lead integrated, omnichannel marketing programs that drive measurable pipeline results
- Experience managing both internal teams and external execution partners across digital, content, and campaign delivery
- Demonstrated leadership experience managing direct reports and driving execution through a team
- Hands-on experience with SEO/AEO, paid media, and digital performance optimization
- Familiarity with AI-driven marketing tools, AI-influenced search trends, AI workflows, and emerging digital channels
- Proficiency with project management tools such as Asana (or similar platforms); Hubspot, Pardot or other marketing automation platforms
- Strong ability to translate complex technical concepts into clear, executive-level messaging
- Ability to operate effectively in a fast-paced, matrixed environment with multiple stakeholders
Minimum Qualifications
- Bachelor's degree
- 7 years experience in public accounting or related field
- 5 years supervisory
- Must have and preserve required licenses
- Ability to manage deadlines, work on multiple assignments and prioritize each assignment as necessary
- Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
- Proficient use of applicable technology
- Must be able to travel based on business needs