Director of Ad Operations

Director of Ad Operations Advertising Remote - India Apply Description Position at Spiceworks Director of Ad Operations    ____________________________________________________________________________ The Opportunity:The Director of Ad Operations will own the end-to-end AdOps function across SWZD’s B2B portfolio—from campaign execution and quality assurance to revenue delivery and margin management. This role is accountable for quarter-on-quarter revenue growth, ad inventory monetization, and operational cost efficiency across display, sponsored content, newsletter, and programmatic channels. The Director will partner closely with Sales, Customer Success, Data & Analytics, Product, and Finance teams to ensure campaigns are delivered on time, against KPIs, and in a way that strengthens client trust, drives renewals, and surfaces upsell and incremental revenue opportunities. This is not a reactive, ticket-queue role—we expect a leader who anticipates problems before they land, proactively identifies revenue levers, and builds systems that scale. Beyond execution, this role carries a strategic mandate: to evolve the AdOps function from a fulfillment engine into a revenue-influence capability—leveraging first-party data, intent signals, AI-driven optimization, and operational intelligence to improve campaign performance, reduce costs, and inform go-to-market decisions.  Key Responsibilities:Own complete revenue accountability for the AdOps function, including delivery against quarterly and annual revenue targets with a clear mandate for quarter-on-quarter growth.Proactively identify and surface upsell, cross-sell, and incremental revenue opportunities from campaign performance data, inventory availability, and client engagement patterns. Partner with Sales and Customer Success to build a structured pipeline of incremental asks—packaging underutilized inventory, high-performing placements, and audience extensions into actionable upsell recommendations.Track and report on revenue delivery, at-risk campaigns, and growth opportunities as part of regular leadership and ELT reporting cadences.Develop a commercial instinct within the AdOps team—ensuring every campaign manager understands the revenue impact of their delivery decisions, not just the operational mechanics. Cost Management & Margin Optimization.Maintain a clear-eyed view of operational costs, gross margins, and cost-per-delivery across all campaign types and channels.Continuously evaluate the vendor and ad tech stack for cost efficiency—actively seeking cheaper but equally effective alternatives for ad serving, verification, data, and programmatic partners.Negotiate vendor contracts and renewals with a margin-first mindset, benchmarking costs against industry standards and internal ROI thresholds.Build and maintain a cost-of-delivery model that gives leadership visibility into margin trends, cost drivers, and optimization opportunities.Manage budgets and expenses related to ad operations, working with Finance to ensure accurate forecasting and reporting. Sales Enablement & Display Product Positioning.Take ownership of training the Sales team to effectively position, pitch, and sell Display advertising products in the market—ensuring sellers understand inventory, targeting capabilities, performance benchmarks, and competitive differentiation.Develop and maintain sales enablement materials including product one-pagers, objection-handling guides, case studies, and packaging recommendations for Display products.Conduct regular training sessions and refreshers for Sales on new ad formats, inventory updates, campaign best practices, and market trends.Act as the operational subject matter expert on client and prospect calls when Sales needs support articulating delivery capabilities, SLAs, or technical feasibility. Campaign Execution & Delivery.Oversee the end-to-end execution of digital advertising campaigns, including creative trafficking,...