Marketing Coordinator

Marketing Specialist: Works on the planning and implementation of projects that support the marketing function. Interacts directly with product managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization. Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion. May identify, evaluate and recommend marketing opportunities consistent with product line objectives; provides pre- and post-sale marketing support to distributors, OEMs and resellers; and supports public relations through researching, writing and editing press releases. Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions. 

Responsibilities:

• Run the campaigns program to meet the specific regional goals and market opportunity

• Liaise with local sales, product and external experts to execute marketing priorities and programs

• Shape local campaign themes, programs, compelling regional messages, assets and call-to-action, working with colleagues from US Marketing teams, Sales, other department and external experts.

• Execute an appropriate mix of integrated campaign tactics, including events, round tables, email, webinars, social media, SEO SEM to deliver the regional campaign goals

• Track results, manage the lead qualification and handover process to Inside Sales

• Influence deals currently in the pipeline through ongoing marketing activity

• Accelerate pipeline velocity to speed deal closure

• Deliver reports and dashboard using Marketo and Salesforce. Ensure timely and accurate reports

• Monitor the quality and completeness of customer data held in Clearwater Analytics databases. Work to improve local data quality 

Desired Skills and Experience:

• Bachelor’s degree in Marketing, Business or Communications required.

• 3+ years track record of B2B field marketing and demand generation (especially lead generation and nurturing, marketing campaign execution and measurement)

• Experience of market research analytics, strategic planning, campaign development, budget management, events, email and nurturing, digital, social media, SEO SEM etc

• Hands-on experience and proficiency with marketing automation platforms (Marketo, or the like), and CRM systems is required. SFDC is a plus.