APJ Innovation Hub Lead, APJ Innovation and Engagement
SingaporeFull-timePosted Jul 30, 2026
The APJ Innovation and Engagement team is the pulse of innovation for AWS in the region. We design and deliver innovation experiences that bring Amazon's culture and technology to life — helping senior executives reimagine what's possible and chart a path from idea to production. Beyond delivery, we shape innovation strategy for APJ: identifying emerging technology trends, understanding how they intersect with customer needs across diverse markets, and translating that into experiences that drive real business outcomes. Our team works across 14 countries spanning vastly different industries, stages of cloud maturity, and competitive landscapes. We partner closely with field sales, solutions architecture, and specialist teams to activate customers and ensure every engagement moves the needle. We are builders at heart — constantly evolving our content, mechanisms, and delivery models to stay ahead of the pace of change in AI and technology innovation.
We're looking for a customer-obsessed Innovation Hub Lead to grow our regional Innovation Hub — driving customer impact through the hub's innovation experiences, using Amazon culture and AWS technology to help enterprise customers discover, invent, and build their way to production. This is a leadership role: you'll set the vision for the hub, lead the experiences it delivers, and own the business outcomes it generates — helping customers realize value from their technology and AI investments by combining the best of how Amazon innovates with the power of AWS technology. You'll facilitate executive engagements, activate customers in partnership with field sales teams, build scalable mechanisms across our top customers, and lead the development of next-generation content. The nature of innovation is ever-changing, and this role requires someone who is deeply adaptable and energized by that pace of change.
Key job responsibilities
1. Customer Impact through Business, Technology & Culture Transformation
Lead and facilitate executive-level innovation experiences that create an environment where senior leaders engage deeply with new possibilities and leave with clear business outcomes in mind.
and bring Amazon's culture of innovation to life. Apply first-principles thinking to understand customers' most pressing challenges and translate those into actionable AI-driven solution pathways. Own the customer journey beyond the experience — work closely with field sales teams to activate customers, drive solution adoption, and accelerate the path from idea to measurable business outcomes in production.
2. Mechanisms & Operational Excellence
Design and implement scalable engagement frameworks. Leverage AI to streamline processes — ensuring every customer interaction generates reusable learnings.
Build the ability to scale innovation experiences across our top customers in the region, ensuring consistent quality and impact at volume while delivering business outcomes.
Build strong operating interlocks with field sales teams, solutions architects, and partner organizations. Establish a clear operating model that makes it frictionless for account teams to activate customers into innovation experiences.
Codify what works. Develop playbooks, templates, and tooling that enable other markets to replicate successful engagement patterns as the model expands across the region.
3. Content Leadership
Build next-generation content modules focused on generative AI, agentic systems, and applied AI — grounded in Amazon's culture of innovation and maintained as a portfolio that is modular, industry-adaptable, and technically current.
Elevate the delivery experience — integrate AI to personalize content in real-time, generate dynamic demonstrations, and create immersive customer experiences that bring Amazon culture and technology together in a way that sets us apart in the region.
The nature of innovation is ever-changing. Maintain a forward-looking content roadmap, monitor industry signals, competitive moves, and customer patterns — and adapt quickly to ensure our offerings remain relevant as technology evolves.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
- Strong first-principles problem-solving ability — comfortable deconstructing ambiguous customer challenges into clear action plans that deliver business outcomes
- Strong ability to apply AI/ML capabilities to solve business problems and drive transformation outcomes, engaging both technical and business audiences on generative AI, agentic systems, and applied AI
- Track record of driving measurable customer business outcomes in partnership with field sales teams
- Experience developing strategies that influence organizational leadership decisions and presenting recommendations to both technical and non-technical executive audiences
- Experience operating across APJ markets with sensitivity to regional and cultural nuances
- Consulting background with experience advising senior leaders on technology-led business transformation
- Passion for Amazon's culture of innovation and ability to translate it into customer-facing experiences
- Hands-on experience applying AI tools to business problems and customer engagement workflows
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
We're looking for a customer-obsessed Innovation Hub Lead to grow our regional Innovation Hub — driving customer impact through the hub's innovation experiences, using Amazon culture and AWS technology to help enterprise customers discover, invent, and build their way to production. This is a leadership role: you'll set the vision for the hub, lead the experiences it delivers, and own the business outcomes it generates — helping customers realize value from their technology and AI investments by combining the best of how Amazon innovates with the power of AWS technology. You'll facilitate executive engagements, activate customers in partnership with field sales teams, build scalable mechanisms across our top customers, and lead the development of next-generation content. The nature of innovation is ever-changing, and this role requires someone who is deeply adaptable and energized by that pace of change.
Key job responsibilities
1. Customer Impact through Business, Technology & Culture Transformation
Lead and facilitate executive-level innovation experiences that create an environment where senior leaders engage deeply with new possibilities and leave with clear business outcomes in mind.
and bring Amazon's culture of innovation to life. Apply first-principles thinking to understand customers' most pressing challenges and translate those into actionable AI-driven solution pathways. Own the customer journey beyond the experience — work closely with field sales teams to activate customers, drive solution adoption, and accelerate the path from idea to measurable business outcomes in production.
2. Mechanisms & Operational Excellence
Design and implement scalable engagement frameworks. Leverage AI to streamline processes — ensuring every customer interaction generates reusable learnings.
Build the ability to scale innovation experiences across our top customers in the region, ensuring consistent quality and impact at volume while delivering business outcomes.
Build strong operating interlocks with field sales teams, solutions architects, and partner organizations. Establish a clear operating model that makes it frictionless for account teams to activate customers into innovation experiences.
Codify what works. Develop playbooks, templates, and tooling that enable other markets to replicate successful engagement patterns as the model expands across the region.
3. Content Leadership
Build next-generation content modules focused on generative AI, agentic systems, and applied AI — grounded in Amazon's culture of innovation and maintained as a portfolio that is modular, industry-adaptable, and technically current.
Elevate the delivery experience — integrate AI to personalize content in real-time, generate dynamic demonstrations, and create immersive customer experiences that bring Amazon culture and technology together in a way that sets us apart in the region.
The nature of innovation is ever-changing. Maintain a forward-looking content roadmap, monitor industry signals, competitive moves, and customer patterns — and adapt quickly to ensure our offerings remain relevant as technology evolves.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic qualifications
- 6+ years of Go-To-Market, Business Development, Sales, or Consulting experience- Strong first-principles problem-solving ability — comfortable deconstructing ambiguous customer challenges into clear action plans that deliver business outcomes
- Strong ability to apply AI/ML capabilities to solve business problems and drive transformation outcomes, engaging both technical and business audiences on generative AI, agentic systems, and applied AI
- Track record of driving measurable customer business outcomes in partnership with field sales teams
- Experience developing strategies that influence organizational leadership decisions and presenting recommendations to both technical and non-technical executive audiences
Preferred qualifications
- Experience interpreting data and making business recommendations- Experience operating across APJ markets with sensitivity to regional and cultural nuances
- Consulting background with experience advising senior leaders on technology-led business transformation
- Passion for Amazon's culture of innovation and ability to translate it into customer-facing experiences
- Hands-on experience applying AI tools to business problems and customer engagement workflows
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.