Account Director - Primary Care

Join OneAdvanced

We are seeking an ambitious Account Director to join our Primary and Community Health team at OneAdvanced. You will be responsible for defining and delivering the commercial growth strategy across a defined region, developing executive relationships with senior NHS leaders and positioning OneAdvanced as a trusted transformation partner across the Community Health market.

What You Will Do

You will develop a deep understanding of regional priorities, customer strategies and the evolving NHS landscape, using this insight to shape regional growth plans, influence customer strategy and identify opportunities across both existing customers and new organisations. Working at executive level, you will align OneAdvanced's capabilities with customer priorities, creating long-term partnerships that deliver measurable outcomes for both customers and the business.

 

Working collaboratively with Account Managers, Product, Marketing, Professional Services and Support, you will provide strategic commercial leadership across your region, ensuring customer engagement, commercial activity and investment are aligned to regional priorities and long-term growth objectives.

 

Success in this role will be measured by your ability to build executive relationships, secure new business, expand strategic customer partnerships and deliver sustainable regional growth across the OneAdvanced portfolio.

 

Key Responsibilities

• Develop and maintain executive relationships with senior NHS leaders, strategic partners and key decision-makers across the Primary and Community Health market.
• Develop a deep understanding of regional priorities, NHS policy, customer strategies and market dynamics, translating these into strategic commercial opportunities.
• Develop and deliver regional growth strategies, defining clear priorities, objectives and measurable outcomes.
• Lead strategic account planning for key customers, working with Account Managers and customer support teams to align commercial activity with agreed customer objectives.
• Identify, qualify and secure new business opportunities, while driving strategic expansion across existing customer organisations.
• Lead complex commercial opportunities involving multiple stakeholders, long sales cycles and significant commercial value.
• Position OneAdvanced as a strategic transformation partner through executive engagement, thought leadership and outcome-focused conversations.
• Maintain executive sponsorship across strategic customer accounts, ensuring long-term partnership development and commercial alignment.
• Maintain a strong regional pipeline, providing accurate forecasting and proactively managing commercial opportunities and risks.
• Represent OneAdvanced at industry events, customer forums and executive meetings, strengthening our reputation across the Primary and Community Health market.
• Bring customer insight, market intelligence and emerging NHS priorities into the business to inform product strategy, proposition development and commercial planning.

What You Will Have

Please note, applicants must have the legal right to work in the UK at the time of application.

 

• A proven track record of delivering strategic commercial growth through executive account management, customer expansion and new business acquisition.
• Experience selling healthcare technology or software within Primary Care, Community Health or the wider NHS.
• A strong understanding of the UK healthcare landscape, including NHS structures, commissioning, neighbourhood health, integrated care and regional decision-making.
• Demonstrable experience building trusted relationships with executive stakeholders, senior decision-makers and complex multi-stakeholder environments.
• Experience developing and delivering regional or strategic account growth plans aligned to commercial objectives.
• Experience leading complex commercial opportunities involving long sales cycles, multiple stakeholders and significant contract values.
• Strong commercial acumen, including strategic pipeline management, forecasting, negotiation and business planning.
• Excellent communication, presentation and influencing skills, with the credibility to engage confidently at executive level.
• Strong analytical skills, with the ability to interpret customer, market and commercial data and translate insight into strategic action.
• A proactive, self-motivated and collaborative approach, with the ability to lead cross-functional activity and influence without direct authority.
• A passion for building long-term strategic partnerships that deliver measurable value for customers and OneAdvanced.

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What We Do For You

Wellbeing that means something

• 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
• 24/7 Employee Assistance Programme for confidential support
• Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

• Performance-based rewards tailored to your role, from company-wide bonuses to OTE and commission structures
• Income protection: up to 75% salary for 5 years if you ever need it

Grow your career with us

• SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
• Access to external training and apprenticeships

Making a Difference 

• MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

• ULEV car scheme with 1,000+ models
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover

Who We Are

At OneAdvanced, we are at the forefront of delivering sector-focused technology solutions that simplify complexity, drive meaningful progress, and help build a fairer, more inclusive society.

 

We’re much more than a software company. We deliver SaaS workflow applications and IT services that power organisations across Education, Government, Healthcare, Legal, Manufacturing, Housing, Retail, and more.

OneAdvanced is one of the UK’s largest business software and services companies. Based in Birmingham (The Mailbox), operating across the UK, Ireland, India, and Australia.

Our secure, scalable platform, including OneAdvanced AI, our private AI service for UK organisations, powers connectivity and innovation across critical sectors. Alongside our software are our IT services, including hosting, managed services, and application modernisation.

We strive to create an inclusive workplace that drives innovation and collaboration, championing diverse perspectives and ideas. Our Environmental, Social and Governance (ESG) strategy is embedded in everything we do, guiding us to create meaningful impact for our people, our customers and the planet.

 

Proud to be recognised in the Financial Times’ Best Employers 2026 list for the second-year running, an independent and data led ranking based on employee feedback. Join us and become part of a team that’s powering the world of work and making a real difference.

Join us and become part of a team that’s powering the world of work and making a real difference.

 

Learn more at www.oneadvanced.com