Senior Communications Specialist

Career Area:

Communications

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

IT IS YOUR TIME!

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. 

If you are looking for personal and professional growth, in a company with an inclusive culture, which seeks equity, respects differences and believes in people's potential, this is the right place. We consider people with disability candidates and those with diversity in gender, culture, ethnicity, religion, age, generation, race, nationality and sexual orientation.

Important: 

- Don’t forget to include a resumé in English in your profile in Workday

- Please frequently check the email associated with your application, including the junk/spam, as this is the primary correspondence method.  If you wish to know the status of your application, please use the candidate log-in on our career website as it will reflect any update s to your status. 

Cat® Digital is the digital and technology arm of Caterpillar Inc., connecting the physical and digital worlds to deliver industry-leading solutions for our customers and dealers. The Digital Adoption & Customer Success organization accelerates the adoption and usage of digital products, delivering measurable value to Cat Dealers and Customers, and driving a customer-centric approach through enhanced management and impact measurement. 

Job Summary:

We look for a self-driven communication specialist who blends strong visual craft, video production, brand discipline, AI-enabled workflows, and business acumen to create content that helps people think, feel, or act differently.

Creates communications content for different audiences and participates in the planning and execution of integrated communications programs within the organization. It is expected that this professional can lead the planning and execution of communication strategies, being accountable for the plan, production and distribution infrastructure, content creation, and measurement of impact and effectiveness.

Coordinates efforts across collaborative teams within the Cat Digital organization, generating consistency, alignment, and leveraging available resources to maximize efficiency, reach, and accuracy in achieving communication goals.

What You Will Do:

• Business Partnership – Partners with stakeholders to balance audience needs, business goals, legal requirements, and content quality. Collaborates with internal stakeholders and advises on the suitability of approaches for communication efforts.

• Tracks and analyzes metrics to measure the effectiveness of internal and external communications.

• Creates content for targeted audiences, selects appropriate communication channels, and ensures messaging and branding are consistent across all channels.

• Develops and distributes communication materials, such as written communications, presentation materials, templates, and other assets, to deliver key messages and keep audiences informed, engaged, and aligned with business goals.

• Develops and maintains an up-to-date contact directory to support various communication and business needs across multiple processes.

• Acts as an integrator of communication strategy across the division, ensuring consistency, standardization, and the avoidance of duplication or conflicting messages.

• Understands and applies brand standards, ensuring all work aligns with approved guidelines and operates effectively within brand parameters.

• Generates engagement, learning, and communication materials by creating polished videos, visuals, graphics, and digital content that simplify complex information and increase audience engagement.

• Works within template-based execution, utilizing approved PowerPoint, Word, SharePoint, and marketing templates to support scalable and repeatable delivery.

• Demonstrates experience in efficient content production, connecting visuals, tools, data, and messaging to influence how people think, feel, or act.

• Uses AI and modern design tools to accelerate production while maintaining quality, consistency, and brand integrity.

• Focuses on stakeholder-ready outputs, translating business needs into clear, audience-centered content that is easy to review, approve, and activate.

Skills:

• Experience in communications planning, deployment, and execution.

• Demonstrated experience working with SharePoint page design and HTML for web-based content experiences, desktop publishing applications, and photo, audio, and video editing tools.

• Experience with AI-assisted content generation.

• Strong oral and written communication skills across all organizational levels, using appropriate language, style, approach, tone, and content.

• Experience in audience profiling and selection for targeted and segmented communications.

• Effectiveness Measurement: Knowledge of effective measurement techniques and the ability to assess the quality and quantity of work efforts for continuous improvement.

• Ability to establish and maintain trust within a large and complex organization.

• Interpersonal Relationships: Knowledge of relationship-building techniques and the ability to work collaboratively and constructively with diverse individuals and groups.

• Planning and Organizing: Knowledge of planning and resource management processes, with the ability to organize time and resources effectively while maintaining a systematic and methodical approach.

• Copywriting and Editing: Knowledge of copywriting and editing principles, with the ability to write, review, and edit content and documents that support marketing and communication objectives.

• Communications: Knowledge of internal and external communication techniques and channels, with the ability to produce and distribute news, information, and communication materials effectively.

Basic Requirements:

- Bachelor Degree

- Pre Advance English

Top Candidates will also have:

Knowledge specifically in Adobe Creative Suite, with emphasis on Premiere Pro, After Effects, Illustrator, and InDesign.

• Adobe Firefly and Microsoft 365 Clipchamp for AI-enabled content creation.

• Email marketing systems such as Salesforce, Poppulo, or similar platforms.

• Microsoft Suite of products.

Note: This position requires the candidate to work onsite five days a week.

Some of the offered benefits*:

·Medical plan 

·Dental plan

·Medicines reimbursement 

·Psychological, Legal, Social and Finance Support Program

·Private pension plan

·Profit share

·Meal assistance 

·Christmas basket

·Transportation 

·Life and personal insurance

·Extended maternity and paternity leave

·Employee resources group (Young Professional, Women in Networking, LAMBDA (LGBTQIA+), Latin Group and Active in Sport

*Caterpillar reserves the right to change or modify benefits at any time, subject prior notice and in compliance with legal requirements. Benefit elegibility may vary by position and location

The Recruitment & Selection area emphasizes that it does not use personal emails and/or emails from other domains (@gmail, @hotmail, etc.)  to contact candidates. Available vacancies are only advertised through the company's official channels (www.caterpillar.com/careers.html; https://www.linkedin.com/company/caterpillar-inc), and official Caterpillar emails are mandatory followed by the domain @cat.com. Also, the company does not request any type of payment (bank transfer, pix, etc.) for the purposes of the selection process. For more information click on the link: https://www.caterpillar.com/pt/careers/apply-now/help.html

#LI

This position requires working onsite five days a week.

 

Visa Sponsorship is not available for this position.

Posting Dates:

July 31, 2026 - August 9, 2026

Caterpillar is an Equal Opportunity Employer.  Qualified applicants of any age are encouraged to apply

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