Specialist, Performance Marketing

• Full-time

Company Description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We are looking for a highly-driven and motivated Manager/Specialist, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels and thrives in a fast-paced and dynamic work environment. This posting spans a broad experience range, and the scope and level of the role will be calibrated to the successful candidate's experience. 

What's On Your Plate

• Be responsible for performance marketing campaigns across 16 markets in APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels

• Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities

• Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentation

• Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts

• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

• Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices

• Measure, analyse and report performance of your channels and support management in driving channel mix and budget decisioning

• Using data analytics, provide analysis to give stakeholders a clear view on media channel performance and ROI

Qualifications

• 3+ years of hands-on experience managing performance marketing campaigns (Web & App) across one or more major channels (Google, Apple, Meta, or TikTok), with a proven track record of successful channel innovation

• Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok); exposure across both search and social is a strong advantage

• Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)

• Working knowledge of both pixel and mobile app measurement and tracking, with the ability to resolve ad operations issues that affect campaign tracking and performance

• Working knowledge of additional performance channels or tools (e.g. Snapchat, Smartly, Google Display) is a strong advantage

• Proven track record of working with significant marketing budgets and optimising campaigns at scale is a strong advantage

• Familiarity with performance KPIs (e.g. CPA, CPC, CPI, CPM, Attribution, LTV)

• Understanding of A/B testing, multivariate testing, and incrementality is a strong advantage

• Analytical and structured way of working, with a practical mentality and strong logical thinking skills

• Verbal & written fluency in English

• You are highly proactive and well-organised, and thrive in fast-paced environments

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