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Local Product Experiences Lead, APAC

Meta
SingaporePosted Aug 4, 2026
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Local Product Experiences Lead, APAC

Meta Singapore, Singapore

Local Product Experiences Lead, APAC

Meta Singapore, Singapore 15 hours ago 29 applicants

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Save Meta is seeking a senior product marketing leader to drive local product experiences across the APAC region. In this role, you will lead a team of product marketing managers responsible for shaping how Meta's family of apps and services — including Facebook, Instagram, WhatsApp, and Messenger — are positioned, launched, and adopted across diverse APAC markets. You will partner closely with global product, policy, and go-to-market teams to ensure that product strategies are locally relevant, culturally resonant, and commercially impactful across the region's varied consumer and business landscapes.

Local Product Experiences Lead, APAC Responsibilities:

  • Lead and develop a team of product marketing managers across APAC, setting strategic direction and ensuring high-quality execution of local product marketing programs
  • Define and drive the regional product marketing strategy for Meta's family of apps, translating global product priorities into locally relevant go-to-market plans across APAC markets
  • Partner with global and regional product teams to influence product roadmaps based on APAC market insights, user behavior data, and competitive landscape analysis
  • Oversee the development of market-specific positioning, messaging frameworks, and value propositions that resonate with diverse APAC audiences across consumer and business segments
  • Lead cross-functional collaboration with policy, communications, partnerships, and sales teams to align product launches and campaigns with regional business objectives
  • Synthesize qualitative and quantitative research, including user studies and market intelligence, to identify growth opportunities and inform product adoption strategies across APAC
  • Establish and track key performance indicators for regional product marketing initiatives, using data to optimize programs and report outcomes to senior leadership
  • Represent APAC market needs and perspectives in global product and marketing planning processes, advocating for regional priorities at the executive level
  • Build organizational capability within the team by establishing best practices, frameworks, and processes for product marketing excellence across the region
  • Manage relationships with key regional stakeholders including country leads, agency partners, and cross-functional leaders to ensure coordinated execution of product experience strategies

Minimum Qualifications:

  • 10+ years of experience in product marketing, go-to-market strategy, or a related marketing discipline within the technology or consumer internet industry
  • Experience managing and developing teams of marketing professionals across multiple markets or geographies
  • Experience developing and executing product marketing strategies for consumer or business-facing digital products across APAC markets
  • Experience influencing product roadmaps and cross-functional strategy through data-driven insights and structured written communication to senior stakeholders
  • Experience leading multi-market go-to-market programs, including product positioning, launch planning, and adoption measurement across diverse regional audiences

Preferred Qualifications:

  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience marketing social media, messaging, or digital advertising products to consumers and businesses in APAC markets
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Familiarity with the competitive dynamics and regulatory landscape affecting digital platforms across key APAC markets such as India, Japan, South Korea, Southeast Asia, or Australia
  • Experience using consumer research methodologies and market intelligence to shape product strategy and localization decisions
  • Demonstrated ability to navigate complex, matrixed organizations and align regional and global stakeholders on shared product marketing priorities

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

  • Seniority level

    Not Applicable

  • Employment type

    Full-time

  • Job function

    Product Management and Marketing

  • Industries

    Technology, Information and Internet

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