Company Description

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

 

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

 

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.

 

To further accelerate this ambition, we are looking for an outstanding Associate Director, Connections Strategy – someone who champions a modern approach to connected brand experiences; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world.

 

While our Creative Strategy team inspires and refines the voice of a brand, the Connections Strategy team ultimately defines its expression – where and how it acts – providing a vision and guiding system for how brands will most effectively connect with consumers through integrated and innovative campaigns.

 

Sound like you? Read on.

Overview

What you’ll do:

 

As Associate Strategy Director, Connected Solutions, your digital media, data-informed consumer understanding, and marketing expertise will be essential to supporting and inspiring strategic direction for client engagements.

 

Demonstrating an intimate understanding of how consumers interact with channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected creativity through an orchestrated system of paid, owned and earned touchpoints.

Responsibilities

Day-to-day, your role will include:

 

• Lead the development of connected customer strategies across CRM, loyalty, customer experience and commerce, aligning consumer needs with measurable business outcomes.
• Design end-to-end customer experience ecosystems across paid, owned and earned channels, identifying audience, lifecycle and personalisation opportunities that drive engagement and growth.
• Translate consumer, behavioural and first-party data into actionable strategic recommendations, uncovering insights that inform communications, experiences and business decisions.
• Partner with media, creative, data, technology and analytics teams to shape integrated campaign architectures and connected experiences that deliver commercial impact.
• Serve as a trusted strategic advisor to clients, consulting on CRM, loyalty, marketing technology and customer engagement capabilities, while identifying opportunities to evolve their marketing ecosystem.

 

 

• Lead strategic workshops and present recommendations to senior stakeholders, building alignment and influencing client decision-making.
• Champion innovation by applying emerging trends in consumer behaviour, AI, marketing technology and privacy to strengthen connected strategies and client outcomes.
• Mentor and develop strategists while evolving Connected Solutions frameworks, methodologies and best practices to elevate strategic excellence across the agency.

Qualifications

This exciting and important role requires strong work experience (7-9 years; min 4-year college degree), including a track record of impactful work and professional ingenuity – which means you are:

 

 

• A digitally-savvy marketer with a depth of knowledge in digital strategy and multi-channel consumer journey planning across digital, social, CRM, eCommerce. Experience in automotive, financial services, FMCG/ F&B and Healthcare/ Nutrition, an advantage
• A strong analytical thinker with deep experience in using consumer and digital platform data tools (eg Comscore, Google Analytics, GlobalWebIndex, Social Analytics), and demonstrated use of data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• An imaginative strategist who could develop actionable strategic plans using data to inform consumer segmentations and the consumer experience to be delivered, which drives positive business impacts.
• A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view
• An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
• A familiar user of adtech and martech tools and platforms including Salesforce, CDPs, Adobe, SAP or equivalent, is a plus
• An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively
• An all-around seasoned professional with exceptional communication, organisational and time management skills, and the flexibility to adapt quickly to change

 

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

 

About Digitas

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit: https://www.linkedin.com/company/digitasmalaysia/

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance