VP, Growth Marketing

LegalZoom Careers VP, Growth Marketing Marketing Los Angeles, California Mountain View, California Apply Description ​​About LegalZoomLegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.Human-in-the-LoopAt LegalZoom, we operate with a human-in-the-loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.​​Where we workWe believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more. This hybrid position will work remotely as well as onsite in our Sherman Oaks or Mountain View offices.OverviewThe Vice President of Growth is responsible for defining and executing LegalZoom’s end-to-end growth strategy—accelerating customer acquisition and retention across organic discovery (SEO/AEO), paid media, lifecycle engagement, and marketing technology infrastructure.This role sits at the intersection of Marketing, Product, Finance, Data, and Technology, ensuring alignment between how LegalZoom attracts customers, converts demand, deepens relationships, and scales efficiently.This leader translates company strategy—including LegalZoom’s three-year growth plan—into integrated, measurable growth programs that operate as one connected engine. They are responsible for accelerating customer acquisition across both new entrepreneurs and established businesses, while leveraging AI and technology to improve performance, efficiency, and long-term enterprise value.You willGrowth Strategy, Leadership & Collaboration● Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention● Partner closely with the CMO and senior cross-functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full-funnel growth● Align paid, organic, lifecycle, and product-led initiatives into a unified operating model● Accelerate acquisition of established businesses as a core pillar of LegalZoom’s three-year strategy● Act as a senior cross-functional leader and trusted advisor, aligning stakeholders around shared growth goals● Build, lead, and develop high-performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing TechnologyPaid Media & Performance Marketing● Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels● Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks● Improve creative velocity and testing through AI-enabled tools and automation● Identify and scale new acquisition channels aligned to both startup and established business segments● Continuously improve efficiency, scalability, and measurable ROI across performance investmentsOrganic Growth, SEO & Answer Engine Optimization (AEO)● Own organic acquisition strategy across traditional SEO and AI-native discovery environments● Lead AI Engine Optimization efforts, ensuring LegalZoom is surfaced in AI Overviews, generative search results, and large language model citations● Partner...