Social-First Content Producer
Job Description
Artificial Intelligence; Advanced Technology; The very best in patient care. With decades of expertise, we are Leading Radiology Forward. With dynamic cross-training and advancement opportunities in a team-focused environment, the core of our success is its people with the commitment to a better healthcare experience. When you join us as a Social-First Content Producer, you will be joining a dedicated team of professionals who deliver quality, value, and access in the 21st century and align all stakeholders- patients, providers, payors, and regulators to achieve the best clinical outcomes.
You Will:
Content Creation & Storytelling• Lead the creative development and production of high-quality photo and video content that supports RadNet's social media channels, marketing campaigns, recruiting efforts, community initiatives, and brand awareness.• Develop content strategies by traveling to imaging centers, community events, and company locations to identify and capture compelling stories aligned with organizational objectives.• Conceptualize, plan, direct, produce, and oversee the creation of engaging social-first content from concept through final production.• Conduct interviews with physicians, employees, leadership, patients (when appropriate), and community partners to develop authentic and meaningful stories that support brand messaging.• Independently identify storytelling opportunities and develop creative concepts that showcase the people and mission behind the RadNet and local brands.• Determine the most effective visual approach by capturing both planned and candid moments that enhance storytelling and audience engagement.
Social-First Production• Develop platform-specific content strategies for LinkedIn, Facebook, Instagram, Instagram Reels, Stories, TikTok, X, and YouTube Shorts.• Exercise independent judgment in determining how content should be structured, edited, captioned, and formatted to maximize engagement across each social media platform.• Produce a variety of content including short-form videos, Reels, educational videos, employee spotlights, physician interviews, behind-the-scenes content, event coverage, recruitment content, community stories, and service line and awareness campaign content.
Video Production & Photography• Direct all aspects of video and photography production, utilizing professional camera equipment, lighting, audio equipment, and mobile production tools to achieve creative objectives.• Direct on-camera talent to deliver authentic, engaging, and professional content that reflects RadNet's brand standards.• Create professional photography for use across social media, websites, marketing materials, and internal communications while ensuring consistency in visual storytelling.
Post-Production• Lead the post-production process by editing photo and video content using Adobe Creative Suite and other approved creative software.• Apply creative judgment to color correction, audio enhancements, motion graphics, captioning, music selection, and final editing to enhance storytelling and audience engagement.• Determine the appropriate formats, aspect ratios, and delivery methods for content across multiple digital platforms.• Ensure all content reflects RadNet's brand standards, creative vision, and quality expectations.• Prioritize and manage multiple creative projects to meet campaign timelines, event coverage needs, and emerging social media opportunities.
Creative Collaboration• Partner with marketing, communications, operations, recruiting, clinical teams, and leadership to develop creative strategies that support organizational initiatives and campaigns.• Lead and contribute creative direction during brainstorming sessions by recommending innovative content series, campaigns, and storytelling opportunities.• Provide creative leadership for content coverage of company meetings, community events, conferences, and special projects as assigned.
Social Media & Industry Knowledge• Serve as a subject matter expert by staying current on social media trends, platform updates, editing techniques, and emerging content formats.• Evaluate new creative opportunities to enhance content quality, audience engagement, and visual storytelling.• Analyze content performance in collaboration with the social media team and apply insights to refine creative strategy and future content development.
You Are:
- Genuinely passionate about customer service and exercise sound judgement and an ability to remain professional in all situations
- Able to demonstrate high level of attention to detail, excellent organizational skills and have the ability to multitask
- Able to thrive in a fast-paced environment, have a knack for prioritizing work with a structured approach, and enjoy providing world class customer service
To Ensure Success In This Role, You Must Have:
• Bachelor's degree in Marketing, Communications, Digital Media, Film Production, Journalism, or related field preferred.• Minimum of 2–4 years of professional experience producing video and photography content for social media, digital marketing, or related communications.• Strong portfolio demonstrating exceptional storytelling, photography, videography, interviewing, editing, and social media content creation. Portfolio required.• Advanced proficiency in Adobe Premiere Pro, After Effects, Photoshop, Lightroom, and other Adobe Creative Cloud applications.• Experience operating professional camera equipment, lighting, microphones, and mobile content creation tools.• Experience creating content optimized for LinkedIn, Facebook, Instagram, TikTok, X, and YouTube Shorts.• Strong understanding of current social media trends, short-form video best practices, and platform-specific content strategies.
• Excellent written and verbal communication skills.• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.• Ability to work independently while collaborating effectively with cross-functional teams.• Must be willing to travel regularly throughout California and other markets as assigned.• Experience working in healthcare or other regulated industries is preferred but not required.• Ability to work effectively in a remote work environment.
We Offer:
- Comprehensive Medical, Dental and Vision coverages.
- Health Savings Accounts with employer funding.
- Wellness dollars
- 401(k) Employer Match
- Free services at any of our imaging centers for you and your immediate family.
Pay Range: $75,000.00 - $80,000.00 per year