About the Role
Blackbaud is reimagining how buyers discover, engage with, and evaluate solutions in an AI-powered world.
We are seeking a Manager/Senior Manager, Web Experiences, to lead the strategy, performance, and evolution of Blackbaud's digital experience ecosystem. This leader will own the intersection of content, customer signals, AI, and modern web architecture—creating experiences that drive engagement, conversion, and pipeline growth.
You will lead a cross-functional team spanning development, UX, analytics, and content operations while helping shape the future of Blackbaud's digital experience platform through intelligent personalization, experimentation, and AI-powered content operations – accounting for both human and agentic experiences.
The Opportunity
A key priority for this role is helping reimagine Blackbaud's digital experience platform around structured content, reusable components, adaptive experiences, and AI-assisted workflows.
You will define how experiences are created, optimized, and delivered across channels—leveraging customer signals, experimentation, and generative AI to improve engagement, conversion, and business outcomes. This is not a website management role; it is a growth leadership role focused on creating digital experiences that continuously learn, adapt, and improve while being responsive to a rapidly changing technology marketplace.
What You Will Own
AI-Driven Experiences & Personalization
Define and execute Blackbaud's strategy for adaptive digital experiences, leveraging behavioral, firmographic, intent, and first-party engagement signals to dynamically personalize content, messaging, and calls-to-action.
Partner with Marketing Operations, Analytics, and Demand Generation teams to connect website experiences with customer data platforms, intent platforms, CRM, and marketing automation systems.
Establish an AI-enabled optimization framework that continuously identifies experience opportunities and recommends personalization, experimentation, and conversion improvements.
Web Strategy & Performance
Define and execute the roadmap for all Blackbaud web properties, with a clear framework for how each property serves distinct goals while drawing from a unified content architecture.
Continuously monitor traffic, funnel conversion, Core Web Vitals, and pipeline contribution; establish a regular cadence for sharing actionable insights with stakeholders across the organization.
Partner with Demand Generation, Automation, and Operations teams to drive qualified traffic growth and improve conversion and engagement across the full buying lifecycle.
Lead an experimentation and optimization function that combines traditional testing methodologies with AI-driven analysis to identify conversion opportunities and accelerate the learning cycle and maximizes desired outcomes.
Team Leadership & Cross-Functional Partnership
Lead, develop, and grow a cross-functional team spanning web development, CMS administration, UX, analytics, and content operations.
Serve as the bridge between technical and non-technical stakeholders — translating frontend framework decisions (e.g., Next.js, React) into plain-language implications for marketing and content teams, and translating business requirements into clear technical direction for engineers.
Configure and maintain content editor workflows, preview environments, and governance structures that empower non-technical content creators to operate efficiently within the headless environment without developer dependency.
Manage agency and vendor relationships supporting design, development, and UX, maintaining accountability for quality, timeline, and scalability of output.
AI-Powered Content Operations
Build and govern AI-enabled content workflows supporting page creation, copy generation, localization, content summarization, metadata generation, and SEO optimization.
Partner with Brand, Content, and Demand Generation teams to establish standards for human-in-the-loop content review and responsible AI usage.
Evaluate and implement AI-powered design and content tooling that accelerates page production while maintaining brand consistency and governance.
Define content architectures that optimize discoverability and consumption by search engines, AI assistants, large language models, and emerging agentic platforms.
Ensure structured content, metadata, schemas, and APIs support both traditional web experiences and AI-mediated customer interactions.
Headless Architecture & Platform Migration
Lead the evaluation, selection, and implementation of a modern composable content platform and digital experience architecture, assessing options such as Contentful, Sanity, Storyblok, Contentstack, and others against Blackbaud's specific operational and technical requirements.
Design and govern a structured content modeling strategy — defining reusable content types, schemas, taxonomies, and relationships — so that content created once can be delivered consistently across multiple web experiences, campaigns, and channels.
Establish the rendering strategy for each experience (SSR, SSG, ISR), partnering with engineering to ensure decisions are grounded in performance requirements and content update frequency.
Martech, Compliance & Localization
Partner with Automation, IT, Privacy and Legal teams to maintain and evolve the integrated martech stack, ensuring tag management, analytics instrumentation, and data layer integrity across all properties.
Partner with international marketing teams to deliver localized web experiences that accurately represent Blackbaud's brand and offerings by region, leveraging the content architecture to support efficient localization workflows.
What We Are Looking For
Required
7+ years of experience leading web experience strategy for B2B, conversion-oriented SaaS websites with demonstrable pipeline impact.
4+ years of direct people management experience, with a track record of developing and retaining cross-functional web or digital teams.
Portfolio demonstrates how internal and external signals were leveraged to create adaptive content and user experiences that were highly personalized, meeting the user where they are in their journey.
Demonstrated experience leveraging generative AI and design automation platforms to accelerate website production, including AI-assisted design generation, content creation, wireframing, and page prototyping workflows.
Proven, hands-on experience leading or directly participating in a migration from a traditional CMS (e.g., WordPress, Drupal) to a headless or composable architecture — you can speak to the decisions made, the tradeoffs encountered, and the outcomes achieved.
Solid understanding of structured content modeling — designing reusable content types, taxonomies, and relationships that serve multiple front-end experiences from a single source of truth.
Strong strategic and working knowledge of modern web architectures, frontend frameworks, and API-driven ecosystems, enabling effective partnership with engineering teams to guide architectural decisions, evaluate technical tradeoffs, and ensure digital experiences are scalable, performant, and aligned to business objectives—without the need to write production code.
Deep domain expertise in AEO, SEO (technical and on-page), web analytics platforms, tag management, A/B testing, and session analysis tools. Adobe Analytics and VWO experience are a plus.
Strong background in Agile/Scrum project methodologies and managing concurrent, complex initiatives across multiple stakeholders.
Exceptional written and verbal communication skills, including the ability to present web strategy and performance data to senior leadership.
Preferred
Familiarity with CDN and edge delivery platforms (Vercel, Netlify, Cloudflare) and cache invalidation strategies.
Experience with Core Web Vitals monitoring, Lighthouse auditing, and API latency debugging.
Experience managing multi-region or multi-brand web environments with localization requirements.
Bachelor's degree in marketing, Computer Science, Information Systems, or equivalent practical experience.
The Kind of Person Who Thrives Here
You view the website not as a collection of pages but as a living digital experience platform that continuously learns, adapts, and improves. You understand how structured content, customer signals, AI, and modern architecture work together to create personalized experiences that accelerate pipeline and revenue. You combine technical credibility, operational rigor, and business acumen to drive measurable growth outcomes.
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Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.