Strategic Business Planning: Create short and long-term full-funnel marketing plans for retail partners across online and in-store customer touchpoints tailored to partner strategies and consumer needs. Develop omnichannel marketing strategies and investment strategies focused on maximizing ROI, customer engagement, and business performance. Lead readiness planning and go-to-market strategies for seasonal priorities, product launches, and strategic business initiatives. Coordinate go-to-market readiness across multiple business groups to ensure successful execution of seasonal campaigns, product launches, and strategic initiatives. Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners Build brand advocates among retail sellers by enabling partner training and readiness programs, while leveraging store audits, customer feedback, and field insights to optimize execution and customer experience. Build trusted relationships with retail partners, providing strategic guidance and thought leadership to advance seasonal priorities, product initiatives, and long-term business growth. Deliver against timelines, secure and optimize marketing investments, align cross-functional stakeholders on funding priorities, and deliver against KPI and budget objectives while advancing innovative growth opportunities. Analyze business performance, partner capabilities, and customer insights to identify growth opportunities, inform competitive strategies, and develop data-driven marketing action plans. Required: Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience OR equivalent experience 3+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales Proven success at marketing and execution planning - particularly Retail Marketing with Consumer Technology products Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines Direct experience interfacing with partners and a proven track record delivering growth/performance metrics. Understand the digital and physical buying journey (omni channel), well-versed in sales channels, and commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs. Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights New product launch exerience Marketing budget management Experience managing ambiguity and rapid change - demonstrate agility and risk-taking
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