Senior Executive - Digital Marketing

Performance Marketing / Digital MarketingWe are looking for a performance-driven and analytically strong Digital Marketing Executive who has hands-on experience in planning, strategizing, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate should be highly data-oriented, comfortable with marketing technology, and actively updated on the latest AI trends and tools transforming performance marketing.This role requires someone who can independently manage campaigns end-to-end, identify business and consumer trends, derive actionable insights, and work closely with brands/stakeholders to drive measurable growth.Key Responsibilities* Strategize, plan, execute, and optimize performance marketing campaigns across channels including: * Google Ads * Meta (Facebook & Instagram) Ads * Other digital channels/platforms as required* Handle campaign planning & execution on a daily basis and take proactive optimization decisions based on performance trends and business requirements* Manage and optimize: * Conversion-driven campaigns * Video-led campaigns * Demand Generation campaigns * Google Performance Max (PMax) campaigns * Meta campaigns using ABO and CBO structures at scale* Monitor campaign performance, budgets, ROAS, CAC, CTR, CVR, and other key KPIs regularly* Analyze campaign and business data to generate actionable, data-driven insights for brands/stakeholders* Identify market, consumer, and business trends and translate them into campaign opportunities* Collaborate with internal teams, brands, and stakeholders to align media strategies with business goals* Leverage AI tools and marketing technologies to improve campaign efficiency, audience targeting, reporting, creative testing, and overall performance* Stay updated with the latest developments in: * AI-driven marketing * Digital advertising platforms * Automation tools * Attribution and analytics ecosystems* Conduct A/B testing and experimentation across creatives, audiences, bidding strategies, and funnels* Ensure accurate tracking, reporting, and campaign measurement through analytics and attribution toolsRequired Skills & Qualifications* 2–3 years of hands-on experience in Performance Marketing / Digital Marketing* Strong working knowledge of: * Google Ads * Facebook & Instagram Ads Manager * Google Analytics (GA4) * Google Tag Manager and related tracking tools* Experience in handling campaigns with significant spends and scaling performance campaigns efficiently* Strong analytical mindset with the ability to interpret large datasets and derive actionable insights* Understanding of attribution models, audience segmentation, and conversion funnels* Familiarity with AI tools and emerging AI applications in digital marketing* Strong problem-solving and decision-making skills* Ability to work in a fast-paced, performance-driven environment* Excellent communication and stakeholder management skillsPreferred Qualifications* Experience in D2C, e-commerce, beauty, fashion, or consumer brands* Exposure to automation tools, dashboards, or marketing tech platforms* Basic understanding of creative strategy and performance-focused contentWhat We’re Looking ForA self-driven marketer who combines performance thinking with strategic understanding, stays ahead of industry trends, and uses data and AI intelligently to drive business growth.