Director, Head of Art Direction
This leader combines strategic thinking with hands-on creative expertise to evolve Belk's visual identity while delivering high-quality content that supports key marketing initiatives, seasonal campaigns, omnichannel experiences, and growth objectives.
ESSENTIAL FUNCTIONS
- Partner with Creative and Marketing leadership to develop and execute photography and video strategies that support brand and business objectives.
- Evolve and maintain Belk's photographic and motion visual identity across all customer touchpoints.
- Monitor industry, retail, fashion, lifestyle, and digital content trends to identify innovative creative opportunities.
- Lead creative execution for on-model, editorial, lifestyle, campaign, e-commerce, social, and promotional photography and video content.
- Partner with Marketing and Creative teams to support key launches, hero campaigns, retail initiatives, influencer collaborations, brand events, and tentpole marketing moments.
- Direct all aspects of photo and video shoots, including lighting, composition, talent direction, posing, movement/blocking, and narrowing image and footage selection.
- Support photography and video budget management and vendor relationships to maximize creative impact and operational efficiency.
- Provide creative direction throughout pre-production, production, and post-production to maintain visual quality and consistency.
- Review and approve final imagery, video edits, and retouching to ensure alignment with brand standards.
- Ensure all photography and video assets are delivered accurately, on time, and according to brand standards.
- Support the development of omnichannel marketing initiatives across digital, social, retail, print, broadcast, and emerging platforms.
- Help establish photography and video standards, workflows, and best practices that support efficient, high-quality content creation.
- Serve as a key creative partner in maintaining and evolving the brand's visual identity across photography and video.
- Champion innovation in photography, motion, editing technologies, and AI-enabled creative tools while maintaining authentic brand representation.
- Portfolio (photo and video) and social media handles are required for consideration.
Required for All Jobs
- Performs other duties as assigned
- Complies with all policies and standards
QUALIFICATIONS
EDUCATION
- Bachelor's Degree in marketing, Advertising, Design, Visual Communications, Photography, Fine Arts, or related field, required.
WORK EXPERIENCE
- 10+ Years professional experience in photography, art direction, creative leadership, brand marketing, or related creative disciplines, required.
- 5+ Years leadership experience managing creative teams, agencies, freelancers, and production partners, required.
- 3+ Years retail and brand experience developing photography and video content for retail, fashion, lifestyle or consumer brands, required
- 3+ Years experience directing large-scale brand campaigns, seasonal storytelling, product launches, and integrated marketing iniatives, required.
KNOWLEDGE, SKILLS & ABILITIES
- Demonstrated expertise in photography, video production, visual storytelling, lighting, composition, and post-production workflows.
- Excellent communication, presentation, and relationship-building skills.
- Ability to translate business objectives into compelling creative concepts and campaigns.
- Blend of creative excellence, strategic thinking, and business acumen.
- Strong project management and organizational abilities with experience managing multiple priorities simultaneously.
- Ability to work effectively in a fast-paced environment while maintaining high creative standards.
- Demonstrated proficiency Adobe Creative Suite, including Photoshop, Lightroom, Premiere Pro, and After Effects. Experience with digital asset management systems and creative production workflows.
TRAVEL REQUIREMENTS
- Up to 25% travel
- Available and able to travel for location shoots, campaign productions, vendor meetings, industry events, and business needs
Accessibility Guidelines:
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We are an Equal Opportunity Employer:
Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.
Pay Range
$136,000 - $210,000
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
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