Overview
Job Description – Media Planner
Location: Gurgaon
About the Role
We are looking for a strategic and detail-oriented professional to join our team as a Media Planner. The ideal candidate should come with strong experience in media planning, client servicing, and digital campaign strategy, preferably from an FMCG background. The role will involve planning and managing integrated campaigns with a strong focus on platforms like YouTube and Meta.
Key Responsibilities
- Develop and execute media plans aligned with client business objectives and campaign goals
- Work closely with clients to understand brand requirements and provide strategic media recommendations
- Plan and manage digital campaigns across platforms such as YouTube and Meta
- Coordinate with activation, strategy, analytics, and creative teams for seamless campaign execution
- Monitor campaign performance and derive actionable insights for optimization
- Prepare media plans, campaign reports, presentations, and post-campaign analyses
- Conduct audience analysis, market research, and competitive benchmarking
- Ensure timely delivery of campaigns while maintaining strong client relationships
- Support integrated planning initiatives across digital and mainline media where required
Eligibility Criteria
- Minimum 4-6 years of relevant experience in Media Planning
- Prior experience working on FMCG brands/accounts preferred
- Agency background preferred
Required Skills
- Strong understanding of digital media planning and campaign strategy
- Hands-on experience with:
- YouTube Campaign Planning
- Meta Platform Planning
- Strong client servicing and stakeholder management skills
- Good understanding of audience targeting, media metrics, and campaign reporting
- Strong analytical, communication, and presentation skills
- Ability to manage multiple campaigns and timelines simultaneously
Good to Have
- Experience working on large-scale consumer campaigns
- Understanding of media measurement and analytics tools
What You’ll Gain
- Opportunity to work on leading FMCG and consumer brands
- Exposure to integrated and high-impact media campaigns
- Collaborative and fast-paced agency environment with strong learning and growth opportunities