Job Description
What aligns with a Business Analyst role?
The following responsibilities are typical BA activities:
- Gathering and understanding market and stakeholder requirements.
- Acting as a bridge between business stakeholders and digital/product teams.
- Driving alignment across multiple stakeholders.
- Monitoring program performance and identifying improvement opportunities.
- Analyzing customer feedback, market insights, and product performance.
- Defining and optimizing business processes.
- Supporting change management and adoption of new features.
- Documenting learnings, requirements, and processes.
These are all core Business Analysis competencies.
What goes beyond a Business Analyst role?
Several elements are closer to Product Management/Product Operations:
- Supporting the Product Owner in roadmap delivery.
- Coordinating product improvements and feature launches.
- Owning relationships with markets and serving as a program focal point.
- Driving loyalty program evolution and commercial activations.
- Supporting overall product strategy execution.
- Managing cross-functional delivery activities.