Product Director - Onboarding Experience
London, United KingdomFull-timePosted Jun 26, 2026
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Product Director - Onboarding ExperienceFull-time Compensation: GBP 120000 - GBP 160000 - yearlyCompany DescriptionWise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.More about our mission and what we offer.Job DescriptionWe’re looking for a Product Lead to lead our Onboarding experiences at Wise. This role will oversee three of the most important teams in Wise: Consumer Onboarding, Account Setup, and Account Access & Recovery. Your mission is to ensure that every new customer - personal or business - can join Wise easily, securely, and with full clarity on how to get value from our products. This is a high-impact leadership role where you’ll work across product, engineering, design, analytics, compliance, operations and marketing to dramatically improve conversion, eliminate drop-offs, and build a world-class onboarding experience for all our customers. You’ll report to the Onboarding & Scalable Growth Director and lead a team of talented PMs across the domain. As the onboarding experiences lead, you’ll lead multiple cross-functional product teams responsible for:Driving conversion for new personal customers: ensuring customers get to their first successful transaction quickly and with confidenceEliminating drop-off across flows like signup, KYC, profile creation, and pricing understanding and transaction creation.Owning the entire login, account recovery, and 2FA experience - one of the most sensitive and high-contact areas in our funnelImproving the UX across onboarding journeys, especially for complex or regulated flowsBalancing growth with security, compliance, and operational scalability This role will give you the opportunity to:Make global impact: You’ll shape how millions of people and businesses experience Wise for the first time — and help them understand the value we offer in the most growth oriented teams we have in WiseDrive measurable outcomes: You’ll own core product metrics like conversion rate, onboarding contact ratio, and 2FA cost per user — and be responsible for improving themOwn the UX: You’ll need a sharp eye for UX quality and the ability to collaborate deeply with design and research to ship exceptional user journeys that can raise the bar in WiseCollaborate across the org: Partner with compliance, security, operations and marketing to align on shared goals and deliver cohesive experiencesBuild and lead a high-performing team: You’ll support 3–4 PMs and their teams, helping them prioritise ruthlessly, move quickly, and focus on outcomesAct as a leader – You will build and inspire your own team, but also other teams to contribute to our mission. Inspire teams with your ideas, knowledge and self-starting attitudeQualifications You’ve led onboarding or core conversion experiences in a fast-growing tech company, ideally with regulated or complex flows (e.g. fintech, identity, compliance)You’ve owned end-to-end metrics like conversion or retention and know how to move them - not just launch featuresYou’re a UX champion with a strong product sense and attention to detailYou’ve led senior product managers and built strong, high-trust teamsYou’re comfortable working across compliance, legal, ops, regional and marketing and know how to manage competing prioritiesYou’re data-driven and outcome-oriented - you know how to define success and keep teams focused on impactYou can operate strategically while rolling up your sleeves when neededYou communicate clearly and logically – You are able to effectively frame problems to influence across...