Manager, Integrated Media

Single PositionView All JobsManager, Integrated MediaNew York,US-NY,United StatesApply NowAdd to cartFind out how well you match with this jobUpload your resumeJob descriptionReq ID24046BrandEstée Lauder CompaniesJob FunctionSalesJob Sub-FunctionE/M CommerceAssignment CategoryFulltime-RegularThe Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.Description Responsible for the strategic planning, execution, and optimization of all paid media initiatives across a specific brand or portfolio. This role serves as the internal subject matter expert, bridging the gap between the brand vision and our media agency partners to drive both brand equity and total commerce.Key Responsibilities 1. Strategic Leadership & Planning Lead media mix planning to support full-funnel consumer coverage, balancing brand-building and performance-driving investments across all channels inclusive of Audio, Digital, Out of Home, Retail, Social and Television, Video. Collaborate with Category Marketing, Online, PR/Influencer, and Account Teams during annual, seasonal, and monthly planning cycles to align paid media strategies with overarching brand and business objectives. Be the day-to-day agency lead on strategy and execution across multiple brands2. Transformative Innovation Lead innovation within the paid media ecosystem to unlock new avenues of brand awareness and consumer engagement. Pilot emerging media formats (e.g., CTV, audio, premium video, and digital partnerships) to extend reach and frequency beyond traditional paid social/search environments. Leverage new ambassador partnerships to create breakthrough activations that reach new audiences and tap into cultural moments. Integrate advanced creative testing frameworks (UGC vs. branded, short- vs. long-form content) to optimize engagement and asset performance. Collaborate cross-functionally to measure incremental impact from innovation pilots and scale proven approaches across brand.com and retail partners. 3. Accelerate Best-in-Class Consumer Coverage Rebalance media investment to drive long-term brand equity by prioritizing high-performing channels and nurturing high-value consumers. Shift media mix toward demand generation to drive scalable audience growth and future loyalty. Lead the launch of full-funnel key retailer media strategies, optimizing investment and partner mix for efficiency and incremental reach. Partner with media agency to reallocate spend strategically from underperforming to growth-driving platforms. Collaborate with global, retail, trade, and field teams to ensure consistency across paid touchpoints and the full consumer journey. Incorporate geo-targeted campaigns to drive in-store traffic for priority retailers. Deliver measurable brand lift (awareness, intent, message retention) across key demographics. Establish integrated measurement frameworks (brand lift studies, MMM, audience quality tracking) to assess long-term  impact. 4. Data, Analytics & Performance Optimization Use analytics to assess media effectiveness and drive ongoing optimization across campaigns. Partner with media agency to manage projections and actualizations for paid media, ensuring financial accuracy and accountability. Partner with analytics and insights teams to connect paid media metrics with brand health and business KPIs. Qualifications Qualifications 7+ years of experience...