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Vice President of Marketing

ContinuumCloud
United StatesVP of Marketing$200k–$320kPosted Jun 27, 2026
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Vice President of Marketing

ContinuumCloud United States

Vice President of Marketing

ContinuumCloud United States 1 month ago Over 200 applicants

See who ContinuumCloud has hired for this role

We are looking for a results-driven Vice President of Marketing to lead and scale our marketing function during an exciting period of growth. Reporting directly to the SVP of Sales, you will own both brand and demand — building a market presence that earns trust and recognition while driving the qualified pipeline that fuels revenue. This is a strategic yet hands-on leadership role for a builder who understands that in a competitive SaaS landscape, strong brand and strong demand generation are two sides of the same coin. You thrive in fast-paced, high-growth environments and know how to balance long-term brand equity with short-term pipeline targets.


Experience marketing to healthcare, behavioral health, or mission-driven human services organizations is a strong plus — our buyers are deeply mission-oriented and our marketing must reflect that.


Must be US citizen or have a valid work authorization. This role is remote, but the candidate must be located in the mainland of US.


Who We Are:

ContinuumCloud offers a spectrum of cloud-based software solutions designed to meet the unique needs of the behavioral health and human services industry. These solutions include an EHR platform, powered by Welligent, an HR & Payroll system, powered by DATIS HR Cloud, as well as a Patient Engagement Platform, powered by CaredFor and AI-powered clinical documentation through Clinical Notes AI. Through these offerings, ContinuumCloud empowers organizations to provide high-quality care and deliver on their mission.


Experience:


  • Demand Generation Leadership: Designed and executed multi-channel demand gen programs (paid search, SEO, content, email, events, ABM) that consistently delivered measurable pipeline contribution and revenue growth
  • Brand Building:Develop and scale brand strategy — including positioning, messaging, visual identity, and tone of voice — that increases market awareness and establishes a strong category presence in behavioral health and human services
  • Marketing ROI & Performance Management: Build and maintain a marketing performance framework that measures the ROI of programs on an ongoing basis — not just at campaign close — and translates performance data into actionable budget and strategy decisions at both the team and executive level
  • Thought Leadership & Content: Built content programs and executive visibility platforms that drove organic reach, inbound interest, and industry recognition
  • Revenue Marketing: Partnered closely with Sales to define MQL/SQL criteria, optimize lead handoff processes, and build shared pipeline accountability between teams
  • Team Building: Recruited, developed, and retained marketing talent across brand, growth, content, operations, and product marketing functions
  • Marketing Operations & Analytics: Established reporting frameworks and attribution models to measure both brand health metrics (share of voice, NPS, aided/unaided awareness) and pipeline ROI
  • Budget Management: Managed and optimized multi-million dollar marketing budgets, balancing investment across brand awareness and performance channels to maximize both long- and short-term returns
  • Go-to-Market Execution: Collaborated with Product on launches, competitive differentiation, and enabling the Sales team with compelling messaging, collateral, and playbooks

Qualifications:

  • 10+ years of B2B SaaS marketing experience, with at least 3–5 years in a senior leadership role
  • Proven track record of building demand generation programs AND a recognizable, differentiated brand — simultaneously
  • Demonstrated ability to measure and communicate the ROI of marketing programs on an ongoing basis, with experience translating performance data into budget and strategy decisions
  • Deep expertise in performance marketing, content strategy, brand positioning, and marketing operations
  • Experience developing compelling brand narratives, visual identity guidelines, and thought leadership platforms
  • Hands-on experience with modern martech stacks (Pardot, Salesforce, 6sense, and similar platforms)
  • Strong analytical mindset with the ability to balance brand investments with measurable pipeline outcomes
  • Experience leading and mentoring high-performing marketing teams across brand, growth, and operations functions
  • Excellent cross-functional communicator with the ability to align Marketing with Sales, Product, and Executive leadership
  • Experience marketing to healthcare, behavioral health, or human services organizations a strong plus
  • Bachelor’s degree in Marketing, Business, or related field; MBA a plus


Benefits and Advantages:

We care about the health and well-being of our team. We provide a comprehensive benefits package including: 


• Multiple medical insurance options

• 401k plan with company match

• Company-funded Life, AD&D, and Disability Insurances

• Student Loan reimbursement

• Flexible PTO program and 11 paid Company holidays

• Parental Leave


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

  • Seniority level

    Executive

  • Employment type

    Full-time

  • Job function

    Marketing and Sales

  • Industries

    Software Development

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