Program Manager, MarTech Offer Management Vice President

Strategic & Technical professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical subject matter expert; seen as the ‘go to’ resource for cross functional teams including Marketing, technology, credit risk, fraud policy, operations. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business and offers platforms. Work directly impacts an entire area, which eventually affects the overall performance and effectiveness of campaign execution & revenue. Responsibilities: This is not an all-inclusive list, but represents key responsibilities: * Large-Scale Project Leadership: Lead and/or partner on large-scale, complex projects requiring a technical build, effectively collaborating with cross-functional teams including Marketing, Technology, Fraud Policy, Risk, Operations, and Product. Write business requirements that define the technical needs associated with projects, review Technical designs, User Stories, Test Scripts for accuracy and completeness. * Campaign Management & Execution: Partner with internal teams to ensure flawless design and execution of existing customer marketing campaigns, meeting business goals and driving credit card growth and customer engagement. * Testing & Quality Assurance: Implement test strategies, critically analyze potential issues, assess impacts, and recommend additional testing to maintain channel integrity. * Data-Driven Decision Making: Analyze data to make informed decisions and recommendations related to marketing campaigns and initiatives. * Problem Solving & Issue Resolution: Proactively identify, manage, and resolve issues, mitigating risks and ensuring successful project completion. * Risk Management & Compliance: Demonstrate sound judgment and adhere to all applicable laws, rules, and regulations, prioritizing the firm's reputation and safeguarding Citi, its clients, and assets. Escalate and report control issues with transparency. * Cross-Functional Collaboration: Partner with cross-functional teams (including Lending, Marketing, Operations, and Risk) to execute credit card lending projects and initiatives from inception to implementation, providing subject matter expertise and support. * Process Improvement & Automation: Proactively identify, promote, and implement opportunities for enhancements and automation related to promotional offers and campaigns, supporting control automation initiatives. * Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: * 6-10 years of experience in Marketing, Operations and/or Technology, specifically within the Credit Card, Retail banking or financial services industry. ​ * To excel in this position, you must possess substantial expertise, comprehensive knowledge, and a deep understanding of the complete promotional offer lifecycle. This encompasses the systems involved in creating offers, those that display offers to customers or agents, and the systems responsible for fulfilling promotional offers. This requirement spans both the marketing strategies and the technical infrastructure supporting these processes. Understanding the code that supports the offer lifecycle including offer creation, display and fulfillment is a must. * Extensive knowledge...