F&B Sales Manager - La Festa Phu Quoc, Curio Collection by Hilton
Sales & Revenue Generation
· Proactively identify and develop new business opportunities for restaurant dining, group bookings, and events
· Drive sales for corporate lunches/dinners, social gatherings, celebrations, and buy-outs
· Manage and grow a portfolio of corporate and individual clients
· Achieve monthly and annual sales targets in line with business plans
· Take full ownership of social events, group dining, private functions, and restaurant buy-outs, actively driving demand and conversion across all food and beverage venues.
· Proactively develop and manage excursion, tour operator, and DMC-driven F&B business, creating structured offers and menus to capture group and leisure traffic.
· Design and implement event-led and group dining packages aligned with seasonal demand, cultural periods, and outlet capacity to maximize revenue and utilization.
· Collaborate closely with Hotel Sales, Concierge, Front Office, and Guest Relations teams to convert in-house guests, groups, and external leads into restaurant dining and events.
· Manage the event and group sales pipeline for restaurants, from lead generation to confirmation and operational handover, ensuring strong conversion, profitability, and guest satisfaction.
Account Management & Partnerships
· Build and maintain strong relationships with key corporate accounts, event planners, and local partners
· Negotiate contracts, menus, and pricing in collaboration with Culinary and Operations teams
· Develop strategic partnerships to increase footfall and brand exposure
Marketing & Brand Positioning
· Work closely with Marketing and F&B teams to promote seasonal offers, promotions, and special events
· Support digital and social media initiatives by contributing sales-driven content and campaigns
· Represent the restaurant(s) at networking events, trade shows, and industry functions
F&D Reservations Management
· Oversee the F&B Reservations team, ensuring efficient handling of all restaurant reservations, group dining inquiries, and special event bookings
· Ensure reservation standards, response times, and guest communication align with brand and service expectations
· Work closely with Restaurant Managers to manage availability, special requests, VIP bookings, and large parties
· Analyze reservation trends, demand patterns, and booking data to support sales strategies and forecasting
· Lead, coach, and develop the F&B Reservations team to deliver consistent service excellence
· Set clear objectives, monitor performance, and ensure alignment with overall sales and revenue goals
Coordination & Operations Support
· Act as the main point of contact for restaurant-related sales inquiries
· Ensure seamless handover of confirmed business to Operations teams
· Follow up on guest feedback and ensure high satisfaction and repeat business
Reporting & Analysis
· Track sales performance and prepare regular reports on revenue, market trends, and opportunities
· Maintain accurate records in CRM and sales systems
· Analyze market competition and recommend strategies to maintain a competitive edge
Qualifications & Experience
· Minimum 3–5 years of experience in F&B sales, restaurant sales, or hospitality sales
· Experience in luxury hotels or high-end restaurants preferred
· Proven track record of achieving sales targets
· Fluency in English; additional languages are an advantage
Key Performance Indicators
· Restaurant sales revenue vs target
· Number of new accounts secured
· Repeat business and client retention
· Event conversion ratio
· Guest satisfaction related to sales-driven bookings
· Reservations conversion rate
· Response time and accuracy of reservations handling
· Guest satisfaction related to booking experience