Director, Retail Training (Onsite - Plano, TX)

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

As part of the Retail Operations leadership team, this role is focused on building world-class learning experiences and content — working with a cross-functional team within both our North American headquarters in Plano, TX as well as our global headquarters in Korea — that results in measurable increases in recommendation rate, brand advocacy, and sell-through for Samsung Electronics America. Detailed responsibilities include, but are not limited to:

• Training Strategy & Vision: Define and own the end-to-end retail and field training strategy across direct-to-consumer (DTC) and indirect channels, aligning training objectives with Samsung's go-to-market priorities, product roadmap, and commercial goals. Translate business strategy into learning outcomes that measurably drive sales and recommendation rate.
• Product Launch Training: Develop comprehensive product launch implementation strategies that include gap analysis, budget planning, evaluation of internal resources, selection of delivery methods, content development, and post-launch evaluation of program success for every major Samsung product release.
• Curriculum Design & Content Development: Manage the development of all retail and field training content — ensuring every program arms retail salespeople, brand promoters, and field representatives with the knowledge and skills they need to sell and advocate for Samsung products. Content must be engaging, scalable, and tightly aligned to business needs.
• Program Delivery & Implementation: Oversee deployment of training programs across multiple modalities (in-person, virtual, e-learning, and on-demand), ensuring consistent, high-impact learning experiences across national retail partners (e.g., Best Buy, Walmart, carrier stores), independent dealers, and Samsung-operated channels nationwide.
• Field Representative Development: Determine and develop training and evaluation strategies for field representatives (Market Sales Managers / MSMs and Brand Ambassadors); serve as the subject matter expert for content that aligns field execution with business priorities and drives measurable performance improvement at retail.
• Cross-Functional & Global Collaboration: Partner with Sales, Marketing, Product Management, PR, Integrated Marketing, and Category Leadership — as well as cross-functional international stakeholders at Samsung's global HQ in Korea — to determine content development needs, align on priorities, and ensure training reflects the latest launches and competitive positioning. Develop by-account learning strategies to improve brand awareness and advocacy at retail.
• Performance Reporting & Continuous Improvement: Provide on-demand reporting on training team performance, MSM performance, and training participation for all events and product rollouts. Use quantitative and qualitative data to continuously improve training strategy and measure impact against KPIs including recommendation rate, knowledge retention, and sell-through.
• Team Leadership, Vendor & Budget Management: Build and lead a high-performing training organization including National Trainers and Instructional Designers. Source and manage external vendors through Samsung's procurement process. Develop and manage the retail and field training budget, ensuring accountability and strong ROI across all program investments.

QUALIFICATIONS & SKILLS

The ideal candidate is a well-rounded leader who brings superior executional ability — capable of driving content and materials with accuracy and speed to impact Samsung's retail partnerships. Background in retail, digital/home appliance, or vendor community-based OEM environments is a strong plus. We are looking for someone who embodies the following core competencies:

• Creative: Creates learning experiences that enable the adult learner to achieve the desired learning outcome through innovative, engaging program design.
• Collaborative: Ability to work closely with various divisions of SEA, outside vendors, and global stakeholders — gaining business acumen and driving success in a timely manner.
• Critical Thinker: Utilizes quantitative and qualitative data to continuously improve training strategy, evaluate program effectiveness, and make evidence-based recommendations.
• Adaptable: Ability to switch priorities due to the demands of the business in order to meet new deadlines and rapidly evolving product and market needs.
• Strategist: Ability to translate business strategy into clear learning outcomes that drive sales performance and brand advocacy at retail.

Required Qualifications

• Bachelor's degree in Business, Education, Communications, Marketing, or a related field; Master's degree strongly preferred.
• 10+ years of progressive experience in training, learning & development, or related functions, with at least 5 years in a senior or director-level leadership role.
• Proven experience designing and delivering retail and/or field training programs in a consumer electronics, technology, or comparable consumer goods environment.
• Demonstrated success leading training initiatives in both direct-to-consumer (DTC) and indirect/channel partner environments.
• Strong command of adult learning principles, instructional design methodologies (ADDIE, SAM), and blended learning strategies.
• Track record of building and managing high-performing teams, including National Trainers, Instructional Designers, and third-party vendor relationships.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence and partner at all levels of the organization.
• Proficiency with Learning Management Systems (LMS), e-learning authoring tools, and digital training platforms.
• Willingness to travel up to 30% to retail partner locations, field team meetings, and industry events.

Preferred Qualifications

• Experience working within or alongside Samsung Electronics, a major consumer electronics OEM, or retail organization (Best Buy, Walmart, AT&T, Verizon, T-Mobile, etc.).
• Deep familiarity with Samsung's product ecosystem across Mobile, Home Entertainment, Home Appliances, and SmartThings.
• Experience leveraging AI-powered training tools, performance support platforms, or digital adoption technologies.
• Background in channel sales enablement or retail merchandising with an understanding of sell-through dynamics and recommendation rate optimization.
• Professional certification in instructional design (ATD CPTD) or project management (PMP) is a plus.

Skills and Qualifications

Key Technologies & Tools

• Learning Management Systems: Cornerstone OnDemand, Workday Learning, SAP Litmos, or equivalent enterprise LMS.
• E-learning Authoring: Articulate 360 (Storyline / Rise), Adobe Captivate, or comparable platforms.
• Collaboration & Productivity: Microsoft 365 (Teams, SharePoint, PowerPoint), Salesforce, Smartsheet or similar.
• Analytics & Reporting: Power BI, Tableau, or LMS-native reporting dashboards.
• Content Distribution: Retail partner portals, digital signage platforms, mobile-first LMS applications.

#LI-RM1

Life @ Samsung: https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung: https://www.yoursamsungbenefits.com

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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