Head of B2B Field Marketing

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Head of B2B Field MarketingFull-timeRecruitment type: PermanentJob DescriptionJoin the team redefining how the world experiences design.Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where and how you can workOur flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.What you’d be doing in this roleAs Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.At the moment, this role is focused on:Defining and owning the global field marketing strategy, tightly coupled to Canva's B2B growth priorities — with go-to-market motions that move markets, not just fill calendarsServing as the primary marketing partner and strategic advisor to North America Sales leadership, owning the full-funnel narrative from demand creation through to revenue impactManaging, mentoring, and developing a global team of four field marketers and contractors — setting a high bar for strategic thinking, accountability, and craftDesigning and activating bottom-of-funnel programs that build new pipeline, accelerate qualified opportunities, and compress deal cyclesMoving beyond activity metrics to tell a clear, credible story about marketing's contribution to revenue — and influencing how the organisation thinks about attribution and investmentPartnering closely with Demand Generation, Product Marketing, Partnerships, and Revenue Operations to ensure North America field programs are intelligently layered into broader GTM motions — not siloed activitiesManaging a global field marketing budget with the discipline of a business owner, making prioritisation decisions that maximise impact and maintain a clear-eyed view of ROIBringing a sharp external perspective on industry trends, competitive dynamics, and customer behaviour that keeps Canva positioned ahead of the marketYou're probably a match ifYou bring 10-15+ years of B2B marketing experience, with significant time in field, regional, or integrated marketing roles at a high-growth SaaS companyYou've embedded AI tools into marketing workflows to meaningfully accelerate output, sharpen targeting, or surface insights — with tangible results to show for itYou have a demonstrated track record of leading field marketing at scale — building pipeline, influencing revenue, and earning the trust of senior sales partnersYou've built and developed high-performing teams across geographies — you're a leader people want to followYou have deep fluency in demand generation mechanics, funnel analytics, and marketing attribution — and can hold your own in any conversation with sales, finance, or RevOpsYou have the executive presence and credibility to present strategy to C-suite stakeholders and challenge assumptions with dataYou've managed multi-million dollar budgets and made smart, defensible investment decisionsYou have strong instincts for prioritisation in a fast-moving environment — you know when to move fast and when to slow down and get it rightYou have experience with ABM strategy, sponsorships, field event programs, and sales-aligned campaign designYou have a genuine passion for Canva's mission and a curiosity about how design-led products change the way teams workAbout the team & roleCanva is looking for a Head of B2B Field Marketing to lead our global field marketing function and be a key architect of how we take Canva to market with our enterprise and commercial...