Senior Growth Media Strategist

Company Description

We are the ROI Agency, a global media agency with presence in multiple markets around the world. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ business We are a people first agency. We believe in cultivating relationships with our partners and our teams. Passionate teams lead to positive business results. We Believe Magic happens when we work together. We brainstorm, interrogate and push the boundaries to deliver new opportunities and solve complex challenges.

Overview

Role purpose

Owns the strategic media answer. Defines where growth will come from, what audience or behaviour must change, what JTBD media must solve, and what strategic principles should guide the media response.

 

Scope of role• Strategic interpretation of client briefs• Category and competitive analysis• Growth source definition• JTBD refinement• Strategic audience hypothesis• Strategic media principles• Strategic KPI logic• PCA interpretation from a growth perspective

 

Responsibilities

Core accountabilities1. Interpret the client brief into a clear media growth challenge.2. Understand category dynamics, competition, brand position and consumer behaviour.3. Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.4. Define the strategic audience hypothesis.5. Define the role media must play in solving the business problem.6. Provide the Journey Planner with clear strategic direction.7. Define strategic KPI logic before planning begins.8. Participate in PCA and identify strategic implications for future campaigns.

 

Decision rights• Growth source logic.• Strategic JTBD interpretation.• Strategic audience prioritisation.• Media strategy principles.• Strategic KPI rationale.• Strategic implications from PCA.

What this role is not• Building detailed TV, OOH, search, social or programmatic schedules.• Negotiating with media owners.• Loading plans into systems.• Chasing creative assets.• Reconciling invoices.• Trafficking campaigns.• Producing routine weekly reports.

Qualifications

• 6–9 years leading strategy for major campaigns or clients.
• Bachelor’s Degree or Diploma in Marketing, Advertising, Communications, Media Studies, Business, Economics, Statistics, or a related field.
• Google Ads Certifications (Search, Display, Video, Measurement, Analytics).
• Google Analytics (GA4) Certification.
• Meta Blueprint Certification.
• DV360, CM360, Amazon Ads, or other programmatic platform certifications advantageous.
• Relevant postgraduate qualification (Honours, MBA, Master's Degree, or equivalent) would be advantageous.
  • Experience using audience and research tools such as BrandMapp, GWI, Telmar, YouGov, Nielsen, or equivalent.

Additional Information

Strategic thinking - Connect business problems to media opportunities.Category understanding - Interpret market, consumer and competitor dynamics.Audience thinking - Define growth audiences and behaviour change.Data interpretation - Use research and audience data to support strategy.Storytelling- Articulate the strategic answer clearly.Cross-functional leadership - Guide planners and specialists without doing their roles.Measurement logic -Define strategic KPIs and success criteria.