Sales Effectiveness Manager

Develop/curate enablement assets (job aids, huddle guides, FAQs, manager talking points, train-the-trainer packs) and coordinate reviews with program leadership. Establish and run a feedback loop (field input → prioritization → updated training/comms) to continuously improve sales enablement and adoption. Support Sales Effectiveness reporting rhythms (scorecards, benchmarking, ad-hoc insights) and contribute to leadership meetings (MORs, AOPs, governance updates). Ability to take initiative; be proactive without waiting for direction; strong sense of personal accountability, highly self-motivated. Strong facilitation presence; can teach, coach, and energize groups. Exceptional interpersonal skills — able to read the room, adapt style, and build rapport across a wide range of personalities. Clear, persuasive communicator who can tailor messages to any audience level. Influences and drives action without direct authority. Field-first mindset: practical, action-oriented, and empathetic to operational constraints Comfortable in ambiguity; creates clarity and momentum. Willing and able to travel up to 50% of the time. Bachelor's degree and minimum of 5 years of experience in CPG sales, sales enablement, analytics, training, or related field or Masters in a related field and minimum of 3 years of related experience. Understanding of DSD field roles and routines; credibility with frontline leaders and comfort coaching in the trade environment. Demonstrated experience designing and delivering training (virtual + live), with the ability to translate complex workflows into simple field behaviors. Skill in facilitation, public speaking, and moderating small and large groups Expertise in motivating and coaching individuals and influencing across a complex network. Strong program/project management skills; ability to lead workstreams end-to-end, manage timelines, and coordinate across stakeholders. Proficient in Microsoft Office, especially Excel, Word, PowerPoint and Outlook.