Digital Content Marketing Specialist

Role responsibilities

The specialist will lead the creation and delivery of digital content across emails, webpages, social media, and blogs to drive business objectives. They will collaborate with cross-functional teams to manage the full content lifecycle and optimize engagement using data analytics.

Requirements

Candidates must have a bachelor's degree and at least 4 years of B2B marketing experience with proficiency in Adobe Creative Suite and Microsoft Office. Experience with SEO, SEM, and tools like Salesforce or WordPress is highly preferred.

Key skills

Content Marketing, Copywriting, SEO, SEM, Adobe Creative Suite, B2B Marketing, Digital Strategy, Data Analytics, Social Media Management, Email Marketing, Graphic Design, Salesforce, WordPress, Content Lifecycle Management, Brand Voice, Stakeholder Management

Keywords

B2B Marketing, Content Strategy, SEO, SEM, Adobe Creative Suite, Salesforce, WordPress, Canva, SundaySky, Path Factory, Jasper AI, Hospitality Industry, Digital Content, KPIs, Infographics, Metadata Management, Customer Lifecycle, AEO, GEO, Demand Generation, Corporate Communications, Brand Positioning, Editorial Judgment, Social Media, Blog Management