Assistant Manager/ Manager - Monetisation & Brand Growth

The TeamThis role sits within Strategy & Media Monetisation at Purplle. The team owns Purplle's mediaand monetisation business — building commercial products that brands pay for, and building theinfrastructure to prove those products work.About the RolePurplle's off-platform monetisation business helps brands grow on Purplle by reaching its beautyaudience outside the app — through managed influencer programs, performance campaigns,sampling, and newer models actively being developed. The portfolio is expanding.This role owns the off-platform monetisation business end-to-end: the product portfolio, the GTMstrategy, the revenue number, and the team that delivers it.You will identify new off-platform marketing levers, write the business requirements to get thembuilt, design how they're packaged and priced, and sell them. You will manage a team ofinfluencer managers who own delivery. You will hold the brand relationship from firstconversation through deal closure, campaign delivery, and renewal.This is not a campaign execution role. It is a commercial and product strategy role with full P&Laccountability.What You Will DoPortfolio Strategy and GTM● Own the GTM strategy for the entire off-platform monetisation portfolio — how productsare positioned, packaged, priced, and sold● Identify gaps in the off-platform marketing stack and build the commercial case for newlevers● Write business requirements for new monetisation products and work with the productteam to get them built● Design the launch strategy for new products — brand targeting, pricing rationale, pitchnarrative, sales process● Track portfolio performance and recommend adjustments to product mix, pricing, andGTM approachCommercial Ownership● Own the revenue target for off-platform brand growth programs● Build and manage an active brand pipeline — proactive and outbound, notinbound-dependent● Lead brand conversations from prospecting through negotiation, contract closure, andbilling● Drive renewals and upsells at every post-campaign readoutProgram Design and Delivery● Design brand growth programs combining influencer marketing, performancecampaigns, sampling, and emerging formats — matched to brand objectives, audiencestrategy, and budget● Define measurement approach and commit to outcome ranges at deal closure● Coordinate program execution across your team and internal functions● Deliver post-campaign readouts with actual vs committed outcome comparisonsNew Product Development● Identify whitespace in Purplle's off-platform monetisation stack through brandconversations, market signals, and platform data● Size the commercial opportunity and build the internal business case● Write detailed business requirements for product and tech — what needs to be built,why, and what commercial success looks like● Own the GTM when the product is ready to sellTeam Management● Lead and manage a team of influencer managers● Set campaign briefs, quality standards, and delivery expectations● Own hiring, onboarding, and performance management for the teamInternal Stakeholder Management● Work with KAMs on brand relationships, pipeline, and onboarding dependencies● Brief marketing and product on program requirements and timelines● Partner with analytics for measurement design and post-campaign reporting● Coordinate with in-app media team to ensure off-platform and on-platform surfaces arealigned before campaigns go liveExternal Stakeholder Management● Own the relationship with brand KAMs, category managers, and where relevant, brandleadership● Navigate brand-side budget approvals and internal dependencies● Present program proposals and post-campaign readouts to senior brand stakeholdersWhat You Will BringExperience● 3 to 5 years across digital marketing, influencer marketing, demand generation, mediamonetisation, or a combination● Has carried a revenue or pipeline number with end-to-end ownership — not executionpost-sale● Has managed a team with accountability for output quality and performance● Has worked in environments requiring cross-functional alignment without direct authority● Prior exposure to product development or GTM for new commercial products is a strongadvantageSkills and Knowledge● Deep working knowledge of influencer marketing — creator selection, briefing,amplification, and measurement● Solid understanding of performance marketing (Meta, Google) and attribution● Can write a business requirement that a product team can act on● Can build a commercial proposal and present it to a brand marketing or category team● Comfortable with platform and campaign data● Clear written and verbal communication across internal and brand-facing contextsWhat Will Make You Stand Out● Experience on a marketplace, platform, or media business● Exposure to D2C or FMCG brand teams — understands how brand budgets move andwhat brand managers are accountable for● Has GTM'd a new commercial product, not just sold an existing one● Has built a pipeline proactively rather than managed inboundBased in: Mumbai