Director, Growth Marketing, Self Serve Products

Director, Growth Marketing, Self Serve Products LocationUnited States - RemoteEmployment TypeFull timeLocation TypeRemoteDepartmentSales and MarketingMarketingAbout OpenLoopOpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.About the RoleOpenLoop is looking for a Director of Growth Marketing to build and lead a new product-led growth function. In this role, you will optimize our self-serve go-to-market motion end-to-end, from top-of-funnel demand generation through in-product conversion, activation, and client growth. This is an exciting opportunity for a proven PLG leader to bring their experience, vision, and executional rigor to a new strategic growth vector within a fast-growing health tech company.This role requires a unique combination of growth strategy, technical fluency, analytical depth, and hands-on execution. You will work cross-functionally across Product, Sales, Customer Success, and executive leadership to build the systems, experiments, and team that make product-led growth a foundational capability at OpenLoop. We keep meetings minimal and focus on shipping great work, fast. We experiment, build, and obsess over data, incorporating AI into everything we do.What You'll Do PLG Function Leadership: Build and lead OpenLoop’s product-led growth function, establishing PLG as a foundational growth capability for the company.Self-Serve GTM Ownership: Own our self-serve go-to-market motion end-to-end, aligning top-of-funnel demand generation with conversion optimization across the full customer journey.Conversion Optimization: Optimize the user journey from landing page through the product experience to improve sign-up-to-client conversion rates.Growth Experimentation: Design and run product-led growth experiments within the product in close partnership with the Product team, identifying and scaling the highest-impact levers for growth.Lifecycle & Remarketing: Support and optimize high-performing client lifecycle and remarketing campaigns to drive sign ups to clients and clients to successful clients.Analytics Infrastructure: Build the analytics infrastructure needed to generate detailed, end-to-end visibility into the full go-to-market funnel.Executive Reporting: Translate growth performance and funnel insights into clear reporting and recommendations for cross-functional stakeholders and executive leadership.Customer Activation Partnership: Partner closely with Customer Success to drive systematic activation of new clients and help them grow and succeed on the platform.Cross-Functional GTM Collaboration: Work closely with Sales and Customer Success on go-to-market and product-led growth initiatives to improve conversion, activation, and expansion outcomes.Team Building: Build and scale a team of growth engineers over time to support experimentation, infrastructure, and execution across the PLG motion.AI Adoption: Help lead the adoption of AI across our GTM motion, identifying ways to drive efficiency and improve outcomes across workflows ranging from copywriting to ad creation and campaign execution.Who You Are8+ years of growth or product-led growth experience, ideally in freemium or free-trial environments.Proven experience owning and optimizing the full PLG funnel, from initial ad click to free trial, conversion, activation, and scaled customer growth.Strong performance marketing experience and a deep understanding of how acquisition, product experience, and lifecycle engagement work together to drive growth.Strong technical fluency, with a working knowledge of HTML, CSS, SQL, and JavaScript.Deep familiarity with AI tools such as Claude and a strong understanding of how to use AI to improve speed, quality, and...