(Senior) CRM Tech Manager (w/m/x/d)

Skip to main contentEnglishEnglishBack to all jobs(Senior) CRM Tech Manager (w/m/x/d)BerlinFull-timePermanent employeeApply for this jobJoin the ride!Your mission is to make our user communication smarter, more automated, anddeeply personalized at scale. You take full ownership of our CRM infrastructure,from transactional systems to AI-driven personalization, and constantly push theboundaries of what is technically possible. You think in systems, not sends.In shortYou build our CRM backbone using Braze, SQL, and AI to build automated,personalized experiences that scaleYour ResponsibilityCampaign Excellence: You have deep technical experience in Braze, goingwell beyond campaign execution into its advanced technical capabilities. Youare the go-to person when it comes to getting more out of the platform.Personalization at Scale: You move us away from manual segment-buildingtoward fully automated, individually relevant communication - leveragingdata, AI, and behavioral triggers.AI & Automation: You actively integrate AI tools into CRM workflows toincrease efficiency, relevance, and personalization depth across alltouchpoints.Transactional System Management: You own the technical maintenance,monitoring, and optimization of our transactional systems to ensure criticaluser communication is reliable and performant.Scaling Experimentation: You design and run systematic A/B and multivariatetests to optimize engagement and drive CLV - with a clear data-drivenframework behind every decision.Your ExperienceExperience: 4+ years in CRM and Marketing Automation, ideally in a fast-paced, app-based B2C environment.Braze: Hands-on Braze expertise is a must - you are technically fluent in theplatform and know how to unlock its advanced capabilities beyond standardusage.SQL: You are comfortable writing SQL for data extraction, segmentation, andanalysis.Technical Stack: Solid understanding of HTML/CSS and Liquid templating.AI-Affinity: You have a proven track record of integrating AI tools intomarketing workflows to drive personalization and automation efficiency.Data Mindset: You don't just build - you measure, iterate, and optimize basedon clear KPIs.Communication: Fluent in English.BenefitsMobility: Choose between monthly MILES credits or the Deutschlandticket. Fitness: Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.Discounts: Access 1,500+ providers for discounts on sneakers, theater visits, and more. Home Office: Enjoy the flexibility of working from our office in Berlin and from home.Retirement: Secure your financial future with our attractive pension plan.Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads). Social Impact: We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharityAbout usOUR VALUESOur MILES values are the basis of our daily work and what makes us a team. They define how we treat each other at MILES and how we strive to bring the best of ourselves to our customers.Here is a brief insight into what you can expect from us in your day-to-day:Passion: Be yourself, have fun, and enjoy what you do.Ownership: Strive for excellence and surprise yourself.Resourceful: Be pragmatic. Use what we have first.Curiosity: Feel free to challenge the status quo and be willing to adapt.Support: Support each other and proactively ask for help.Empathy: Always consider the position others are in. ABOUT MILESWe are the leading car sharing provider in Germany and also offer long-term car subscriptions. Thanks to our cooperation and charity activities, part of our turnover goes towards regional and social projects.At MILES, we believe in a world in which mobility is shared, sustainable, and accessible to all. With our offer, we create an alternative to private car ownership, reduce the number of vehicles on the...