Manager, Product Marketing

Job Title: Manager, Product Marketing

Department: Marketing 

Manager: Senior Manager, Product Marketing 

Salary: $90,000-$100,000

 

Who We Are 

Haus Labs is next-gen, skincare-infused makeup redefining its category through innovation. Founded by Lady Gaga, we’re pushing the boundaries of clean formulation, high-performance, and inclusivity in ways no other brand has before. Haus Labs exists because we believe everyone deserves beautifully effective makeup that is actually good for your skin. Our award-winning products blend science with emotion to create beauty for every lifestyle.

 

Overview 

We are seeking a strategic and results-driven Manager, Product Marketing to support product strategy and global go-to-market planning for key innovation initiatives across the portfolio. This role sits at the intersection of product strategy, innovation, go-to-market leadership, and cross-functional collaboration, serving as the marketing owner from concept through launch.

The Manager will partner closely with Product Development, Creative, Sales, Education, Operations, and regional teams to shape product positioning, develop global launch strategies, and drive cross-functional alignment throughout the product lifecycle. This role is ideal for a strategic marketer with strong leadership skills, a passion for innovation, and the ability to translate consumer, category, and business opportunities into impactful product launches.

 

What You’ll Do

The Manager, Product Marketing is responsible for supporting the global product marketing strategy and go-to-market execution for assigned innovation launches across the Haus Labs portfolio, with ownership of A+B priority initiatives, in collaboration with the Senior Manager, Product Marketing. This role serves as the cross-functional business support from concept through commercialization, driving product positioning, launch strategy, commercialization planning, and portfolio performance while ensuring alignment across Product Development, Integrated Marketing, Creative, Sales, Education, Operations, and regional teams.

Product Strategy & Innovation

• Own product strategy for assigned innovation launches, ensuring clear consumer positioning, competitive differentiation, and commercial viability.
• Develop strategic product briefs and launch recommendations that align cross-functional teams around product vision, business objectives, and go-to-market priorities.
• Partner with cross-functional teams throughout the product development lifecycle to deliver best-in-class consumer experiences.
• Identify portfolio opportunities and product enhancements that strengthen category growth and long-term brand strategy.

Go To Market Planning & Execution

• Support end-to-end global go-to-market planning for assigned launches, driving alignment across teams.
• Establish launch strategies while proactively managing risks and cross-functional dependencies.
• Facilitate executive and cross-functional forums to drive decision making, resolve challenges, and maintain accountability throughout the launch process.

Business Performance & Portfolio Growth

• Partner with Sales, Finance, and Operations to develop pricing recommendations, sales forecasts, launch assumptions, and commercialization strategies.
• Monitor launch performance, category trends, and portfolio productivity, translating business results into strategic recommendations and future action plans.
• Evaluate assortment opportunities, product lifecycle decisions, and portfolio optimization initiatives that support long-term business growth.
• Develop executive presentations and business reviews that communicate launch strategy, business performance, and key recommendations to senior leadership.

Foster Collaboration & Continuous Improvement

• Build strong cross-functional partnerships to drive alignment, accelerate decision making, and ensure successful product launches.
• Share best practices and key learnings across teams and markets to continuously improve launch execution and business performance.
• Champion continuous improvement by evolving processes and ways of working that enable greater organizational efficiency and launch excellence.

 

What We Are Looking For 

• Bachelor's degree in Marketing, Business, or a related field.
• 4-6 years of experience in product marketing, brand marketing, or integrated marketing within the beauty or consumer packaged goods industry.
• Proven experience supporting product launches from strategy through execution in a fast-paced, high-growth environment.
• Passion for beauty and a strong understanding of the competitive landscape, category trends, and evolving consumer behaviors.
• Strong strategic and analytical skills, with the ability to translate business performance, market dynamics, and consumer insights
• Exceptional project leadership and organizational skills, with the ability to manage multiple priorities, influence stakeholders, and drive alignment
• Excellent communication and presentation skills
• Collaborative, proactive, and solutions-oriented, with the ability to build strong relationships

 

What We Expect 

• Product launches are strategically positioned, commercially successful, and executed seamlessly through strong cross-functional leadership.
• Cross-functional teams are aligned around clear priorities, key decisions, and launch milestones, enabling efficient execution from concept through commercialization.
• Go-to-market strategies and launch processes are scalable, consistent, and continuously improved to support future innovation.
• Strong partnerships are built across Product Development, Creative, Commercial, Operations, Education, and regional teams to drive alignment and organizational excellence.

 

What We Offer 

• Equity 
• Cell phone stipend 
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents 
• Comprehensive medical, dental, and vision coverage 
• Flexible Time-Off Policies 
•  401(k) 
• Life Insurance 
• FunHaus Event 

 

Everyone is welcome at Haus Labs 

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.