Head of Marketing for Stablecoin Bank

<p><strong>Role Overview</strong></p><p>Atlas Financial is building institutional-grade infrastructure at the intersection of <strong>digital assets, payments, and global financial services</strong>.</p><p><br></p><p>Our platform provides integrated solutions across:</p><ul><li><strong>Banking & Custody</strong></li><li><strong>On/Off-Ramping</strong></li><li><strong>Yield & Staking</strong></li><li><strong>Cross-border payments and multi-currency infrastructure</strong></li></ul><p><br></p><p>Atlas serves <strong>HNWIs, Family Offices, Corporate clients, Financial Advisers, and Private Wealth structures</strong> globally.</p><p><br></p><p>As the company scales, we are looking for a <strong>Head of Marketing</strong> to lead the evolution of our marketing function from an early-stage operational setup into a <strong>strategic, product-led and commercially driven marketing organization</strong>.</p><p><br></p><p>The ideal candidate combines <strong>strategic thinking, strong analytical capability, fintech domain knowledge, and a product-led growth mindset</strong>.</p><p><br></p><p><strong>Key ResponsibilitiesMarketing Strategy & Positioning</strong></p><p>Define and execute the global marketing strategy for Atlas Financial.</p><p>Key areas include:</p><ul><li>brand positioning and narrative</li><li>tone of voice and messaging</li><li>product positioning</li><li>market segmentation and ICP alignment</li><li>go-to-market strategy for new offerings</li></ul><p><br></p><p>The objective is to establish Atlas as a <strong>credible and professional infrastructure provider within the future-of-finance ecosystem</strong>.</p><p><br></p><p><strong>Product Marketing</strong></p><p>Work closely with leadership, product and commercial teams to translate Atlas’ infrastructure capabilities into <strong>clear, compelling product narratives</strong>.</p><p>This includes:</p><ul><li>product messaging</li><li>value proposition development</li><li>product launch strategies</li><li>customer education and product storytelling</li></ul><p><br></p><p><strong>Growth & Commercial Alignment</strong></p><p>Ensure marketing supports revenue growth by building a <strong>data-driven marketing engine</strong>.</p><p>Responsibilities include:</p><ul><li>marketing funnel design and optimization</li><li>lead generation strategies</li><li>conversion tracking and analytics</li><li>growth experimentation</li><li>partnership marketing initiatives</li></ul><p><br></p><p><strong>Brand & Thought Leadership</strong></p><p>Lead Atlas’ positioning as a thought leader in areas such as:</p><ul><li>digital asset infrastructure</li><li>institutional crypto adoption</li><li>stablecoins and tokenized finance</li><li>future of finance and financial infrastructure innovation</li></ul><p>This includes coordinating content initiatives such as newsletters, research pieces and media contributions.</p><p><br></p><p><strong>Team Leadership</strong></p><p>Build and manage the Atlas marketing team.</p><p>Initially this includes:</p><ul><li>Content Marketing Manager (creative/content)</li><li>Marketing Operations / CRM (existing team member)</li></ul><p>Responsibilities include:</p><ul><li>defining team structure and responsibilities</li><li>mentoring and developing team members</li><li>coordinating external agencies when required</li><li>ensuring alignment between marketing and business objectives</li></ul><p><br></p><p><strong>Ideal Candidate Profile</strong></p><p>We are looking for a <strong>strategic marketing leader with strong fintech experience and a commercial mindset</strong>.</p><p><strong>Experience</strong></p><ul><li>8+ years experience in marketing</li><li>Experience in <strong>fintech, financial services, payments, or B2B SaaS</strong></li><li>Track record building or scaling marketing functions</li><li>Experience in <strong>product-led or growth-driven organizations</strong></li><li>Exposure to <strong>digital assets, Web3, or financial infrastructure</strong> is strongly preferred</li></ul><p><strong>Skills</strong></p><ul><li>Strategic thinking and positioning capability</li><li>Strong analytical and data-driven mindset</li><li>Ability to translate complex financial products into clear narratives</li><li>Experience aligning marketing with revenue generation</li><li>Leadership and team-building capability</li></ul><p><strong>Nice to Have</strong></p><ul><li>Experience in fintech infrastructure companies</li><li>Background in payments, crypto infrastructure, or institutional finance</li><li>Experience marketing to <strong>professional and institutional clients</strong></li></ul><p><br></p><p><strong>What Success Looks Like</strong></p><p>Within the first 6–12 months, the Head of Marketing will:</p><ul><li>establish a clear and consistent brand positioning for Atlas</li><li>build a scalable marketing organization</li><li>improve the marketing funnel and lead generation pipeline</li><li>strengthen Atlas’ thought leadership presence in fintech</li><li>align marketing execution with commercial growth objectives</li></ul><p><br></p><p>Salary & Perks</p><ul><li>£75-90k salary (depending on experience) </li><li>£20k Share options package </li><li>28 days of paid holiday (excluding bank holidays) </li><li>Macbook </li><li>A great working culture</li></ul><p><br></p><p><strong>Application process</strong></p><p>To apply, please send us your full CV and a covering note on what interests you about the role and why you would be well suited (150 words max).</p>