Digital Marketing Manager - Paid Search

Role responsibilities

The role involves owning the end-to-end strategy and execution of paid search and programmatic channels to drive buyer acquisition. Key duties include managing six-figure budgets, running testing programs, and using AI tools to iterate on ad creative and copy.

Requirements

Candidates need 5+ years of experience in paid search management with deep expertise in Google Ads and Microsoft Advertising. A proven track record in B2B marketing and the ability to manage large budgets and analyze performance data are required.

Key skills

Paid Search, Google Ads, Microsoft Advertising, SEM, Programmatic Advertising, Paid Display, B2B Marketing, Budget Management, Conversion Rate Optimization, AI Tools, Data Analysis, Ad Copywriting, Campaign Strategy, Performance Tracking, Lead Generation, Retargeting

Keywords

Google Ads, Microsoft Advertising, SEM, Programmatic, Paid Display, B2B, Lead Generation, CPL, ROI, Performance Max, CRO, AI Tools, Retargeting, Digital Marketing, Buyer Acquisition, Google Ads Certification, Meta Ads, Marketplace Model