Strategic Planning & Execution Analyze market dynamics (trends, competitive landscape, customer behavior, whitespace) to inform GTM campaigns and partner selection. Lead execution of strategic GTM plans aligned to Partner Business Plans (PBP), advising partners on funnel strategy, content, messaging, tactics, and operations. Manage marketing investments to drive partner impact in priority areas. Activate multi‑tactic partner marketing campaigns, co‑sell offers, and win amplification. Collaborate with partner leaders and CMOs to tailor GTM plans to strengths and market positioning. Apply the Partner Marketing Funnel Framework to portfolio execution and outcomes. Contribute to MBRs, QBRs, and business updates with data‑backed insights and examples. Operate with a compliance‑first mindset; ensure privacy, brand, funding, SOW, and policy compliance. Respond to audits and complete compliance trainings timely. Execute full‑funnel marketing plans for solution/offer launches; ensure partner/channel readiness with consistent materials and toolkits. Design and measure end‑to‑end partner experiences; accelerate partner‑to‑partner co‑marketing. Manage allocated marketing funds; track investment utilization and ROI; comply with budgeting and policy requirements. Build trusted, executive‑level partner relationships; advise on GTM best practices and advocate for partner/customer needs internally. Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience OR equivalent experience. Experience developing customer insights and incorporating them into innovative GTM plans with partners. Experience with public cloud platforms and solutions; foundational technical proficiency. Strong marketing fundamentals and lead qualification experience. Demonstrated ability to drive cross‑team alignment and collaborate with senior partner leaders/CMOs. Experience with partner marketing programs and investment vehicles (e.g., One Azure, Security Investment, Co‑Op, EPI). Proven data‑driven decision making and ROI measurement.
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