Lead Product Line Manager

All Jobs  >  Lead Product Line Manager Apply Lead Product Line Manager Salt Lake City, UT Apply Description Signature Products Group® (SPG) is an industry leader in the design, development, manufacture, and distribution of licensed products for some of the most recognized brands in the world. We partner with brands to expand their product categories and ensure consistent, high-quality representation across every channel — from concept through retail. SPG values creativity, teamwork, and a passion for product storytelling. We thrive in a collaborative environment where innovation and accountability drive results.  The Lead Product Line Manager (Lead PLM) is responsible for setting the long-term strategic vision and driving multi-season execution across a portfolio of brands and/or business units. This role leads product initiatives through the full product lifecycle, establishing line architecture, driving category innovation, and aligning consumer insights, brand positioning, and financial objectives to deliver sustainable growth and market relevance. Serving as the primary liaison between internal cross-functional teams and external brand partners, the Lead PLM ensures alignment to deliver market-leading assortments that achieve growth, profitability, and brand authenticity. As a senior leader within the Product Line Management organization, the Lead PLM drives collaboration across Design, Development, Marketing, Sales, and Operations to execute cohesive, consumer-focused product strategies. In addition to strategic business ownership, this role leads, mentors, and develops Product Line Managers (PLMs), fostering operational excellence and cross-functional collaboration.Primary Responsibilities: Strategic Leadership & Long-Term VisionOwns the short term and long-term strategic direction for a portfolio of product categories, aligning product strategy with brand vision, market dynamics, consumer insights, and financial goals.Identifies whitespace opportunities and define category strategies and positioning that drive sustainable growth and strengthen brand relevance. Leads line planning and performance across multiple product categories, ensuring balanced assortment, innovation focus, and cohesive consumer experiences.Optimize investment across categories and product initiatives to maximize long-term growth, profitability and overall business performance. Partners with senior leadership to prioritize strategic initiatives, allocate resources, and ensure alignment with company objectives.Brand & Partnership LeadershipServe as the primary strategic point of contact with internal and external brand partners, aligning on long-term vision, brand positioning, product strategy, and business objectives Lead product strategy across multiple categories on a global scale, balance brand quality, consumer needs, channel strategy, innovation and commercial success. Oversee the product approval process, ensuring all products reflect brand standards, design intent, line architecture, product positioning and overall brand representation.  Foster strong partnerships with licensors and key stakeholders, driving strategic alignment and identifying opportunities for category growth and expansion. Production Creation & Lifecycle ManagementGuide Product Line Managers in developing strategic product briefs, line plans and commercialization strategies that align with consumer insights, market insights, channel mapping and brand positioning. Drive portfolio optimization by evaluating product performance, revenue, SKU productivity, lifecycle management, and assortment productivity to identify opportunities for growth, expansion and rationalization. Ensure consistent execution of the Integrated Development Process (IDP), providing leadership and oversight to achieve timeline, product commercialization, margin and global region requirements. Identify emerging market opportunities, new...