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Vice President – Marketing & Admissions (Residential Schools)

K12 Techno Services
Bengaluru, INPeople Manager, MarketingPosted Jul 22, 2026
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Vice President – Marketing & Admissions (Residential Schools)

K12 Techno Services Pvt. Ltd. Bengaluru, Karnataka, India

Vice President – Marketing & Admissions (Residential Schools)

K12 Techno Services Pvt. Ltd. Bengaluru, Karnataka, India 4 days ago 129 applicants

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POSITION DESCRIPTION

Vice President – Marketing & Admissions (Residential Schools)

Organization: Leading K-12 Education Group | 150+ Schools across 7 States | Launching a Residential Schools Vertical

Location: Bangalore (Corporate Office), with travel to campuses and key feeder markets

Team: Digital marketing, admissions counselling, field marketing, and creative teams (to be built)


Key Responsibilities

National Demand Generation

  • Identify and prioritize feeder markets - Tier 2/3 cities, defence and transferable-job families, NRI hubs (Gulf, Southeast Asia, Africa), and regions with strong boarding-school traditions — and build market-specific playbooks.
  • Design and execute a pan-India lead generation strategy across digital (performance marketing, SEO, YouTube, vernacular content), boarding-school aggregator platforms, education fairs, and admission counsellor networks.
  • Build referral and alumni-parent advocacy programs, the highest-converting and lowest-cost channel in the boarding segment.
  • Develop B2B feeder relationships: education consultants, relocation agencies, corporate HR departments, and armed forces welfare networks.

Brand & Content

  • Build the residential schools brand narrative - safety, pastoral care, academic outcomes, and campus life - differentiated from both legacy boarding schools and premium day schools.


Admissions Funnel & Conversion

  • Own the full funnel from enquiry to enrolment: CRM-driven lead nurturing across a 6–18 month decision cycle, counselling protocols, campus-visit experience design, and closure.
  • Build a centralized tele-counselling and video-counselling capability for outstation families, with structured campus-visit and stay-over programs as the key conversion event.
  • Set and track funnel metrics: cost per lead, lead-to-visit ratio, visit-to-enrolment ratio, and blended cost per acquisition by channel and market.


Cost-Effective Growth

  • Continuously optimize channel mix toward organic, referral, and partnership channels to reduce dependence on paid media.
  • Run disciplined experimentation - test markets, creatives, and channels with small budgets before scaling.
  • Build marketing dashboards giving leadership real-time visibility on spend, pipeline, and enrolment against seat targets.


Candidate Profile

  • 8 years in marketing and admissions, with a minimum of 2–3 years in residential/boarding schools
  • Demonstrated track record of filling boarding seats from a national or international catchment, with clear ownership of enrolment numbers and CAC.
  • Strong command of digital performance marketing and CRM-led funnel management; comfort with data and dashboards.
  • Experience marketing to NRI and Tier 2/3 audiences, including vernacular and regional campaigns, is a strong advantage.
  • High empathy for the parent's decision journey - sending a child away to board is an emotional, trust-driven decision, and the marketing must reflect that.
  • Willingness to travel extensively across feeder markets and campuses.

  • Seniority level

    Mid-Senior level

  • Employment type

    Full-time

  • Job function

    Marketing

  • Industries

    Education

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