Social Media Manager

Social Media Manager LocationSan FranciscoEmployment TypeFull timeLocation TypeOn-siteDepartmentOperationsCompensation$115K – $135K • 0.01% – 0.03% • Offers BonusAbout BobyardConstruction is a trillion dollar industry running on manual work. Contractors still measure and count materials off drawings by hand — it takes forever. Bobyard uses AI to automate takeoffs and estimates, making bids 10x faster. We're Series A, backed by 8VC, Primary, and Pear, and we're growing uncomfortably fast.About the role This is our first dedicated social hire, and you'll own all of it. Bobyard has a great product and a story almost nobody in construction has heard yet. Your job is to change that — build our social presence from the ground up, be the face and voice of the brand on camera, and turn a category people think is boring into content they actually stop for. You'll set the playbook, not inherit one. You'll ideate; our video editor shoots and edits, so you can focus on ideas, hosting, and growth.What you'll doOwn Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and XCome up with video concepts and appear on camera regularly — you're the talentWrite hooks, scripts, and captions that get contractors and builders to stop scrollingRun the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadenceManage the community — reply to comments and DMs and be Bobyard's voice in the wildGrow engagement and top-of-funnel numbers, and know why they movedPartner with brand and copy on ideas, and hand shoots to our video editor to produceJump on trends and cultural moments fast — with taste that fits a premium productReport on what's working, double down, and kill what isn'tWhat we're looking for3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yoursGenuine comfort on camera — this is a core part of the jobA track record of organic growth: you know how to move engagement and TOFU, not just postSharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and ShortsConsistency and community chops: you keep channels alive daily and engage like a human, not a brand accountStrong writing: captions and copy that sound like a personSelf-starting and operationally reliable — you take a goal and run, and you show up every dayNice to haveA point of view on B2B and LinkedIn videoExperience making a technical or "unsexy" product interestingComfortable grabbing quick iPhone content yourself when the moment calls for itYour own channel with real tractionWhat we offer$115K–$135K base + meaningful early-stage equity The entire social brand of a fast-growing company to own and defineA dedicated video editor so you can focus on ideas and growthA team that moves fast, takes full ownership, and keeps a healthy sense of humorOn-site in SF (101 2nd Street) — we build together, and on-camera work happens hereComp Philosophy We pay to win. Bobyard targets competitive top-of-market compensation because we hire people who ship and drive real impact — and we aim to reward that, including through variable pay tied to performance. Individual compensation is determined by role, experience, and contribution, at Bobyard's discretion.Apply for this Job