Social Media Marketing Lead
About Salmon
Salmon is a technology-driven financial company building modern banking and lending in Southeast Asia, starting with the Philippines. We improve financial access for millions in underserved markets. Our products are reliable, fast, and work seamlessly – giving people more time, control, and confidence. In just 3 years, we grew to 2M+ users with $310M+ in backing. Here, ownership is real: you build from day one, solve meaningful problems, and shape outcomes.
About the role
As Salmon's Social Media Marketing Lead, you'll own our social media end to end – strategy, content, and the creator team – and grow it from informative to something people actually engage with.
This is a build-from-the-ground-up role. You'll set content direction, define the pillars, lead in-house creators, and partner with Brand, PR, and agencies. You'll own the strategy and stay hands-on with production.
What you'll do
Own the social function
Own Salmon's social strategy across TikTok, Facebook, Instagram, LinkedIn, and emerging platforms
Build and lead the in-house creator team – hiring, coaching, quality bar, and workflows
Set the content pillars that serve brand, financial education, and growth
Decide where to spend attention across channels, and cut what doesn't perform
Grow reach through engagement
Grow reach by earning engagement – content people follow, save, and share
Stay ahead of platform trends, formats, and shifts in how people use social
Move fast on content around campaigns, partnerships, launches, and cultural moments
Lead content and stay hands-on
Lead planning, creation, publishing, and iteration
Build content across financial education, product stories, lifestyle, and customer money moments
Review the team's and partners' output against the brand and the audience it's for
Produce hands-on while the function is still small
Work across the company
Work with Brand, PR, Media, Growth and HR to turn initiatives into social-first content
Translate partnerships and activations into content that fits each platform
Measure what matters
Track reach, engagement, and audience growth as the primary signals, and use them to decide what to make more of
Build reporting that shows how social is moving, and where the next opportunity is
What makes you a strong fit
5–6+ years in social media, content marketing, or digital marketing
Proven organic growth on Facebook, TikTok and other key platforms – reach earned through engagement
You've led a team or a group of creators and owned content quality (required, not a plus)
A track record of building and running social strategies that worked
A strong grasp of content, storytelling, audience growth, and platform trends
Comfortable owning the strategy and producing hands-on
You can run several priorities at once and keep them moving
You can align different teams and departments around one content plan
Bonus
Fintech, banking, technology, e-commerce, or digital-first brands
Agency experience across multiple brands or campaigns
You've launched and scaled a social channel from zero
Familiarity with paid social, influencer marketing, and content amplification
Experience with performance and growth teams, and with attribution frameworks
What you're joining
Our team is the product. You'll join at a stage where the social function is still being shaped, where the distance from an idea to a published piece is short, and where your work directly moves how millions of Filipinos see Salmon. We hire builders who decide, take responsibility, and carry work through.