工作内容:
1. 账户诊断与需求深挖:会前独立分析中小微企业(SMB)广告账户消耗、流量、转化、投产等核心数据,精准定位投放短板,结合客户行业、预算与经营目标,明确核心投放痛点及优化需求,定制专属电话会议服务与优化方案。
2. 线上会议一对一优化赋能:以线上会议为核心形式,为SMB客户通俗解读账户问题,针对性输出账户结构、关键词、人群定向、出价预算、素材落地页等轻量化落地优化策略,实时解答投放疑问,纠正错误操作并科普平台投放规则。
3. 优化方案落地与账户调优:根据会议敲定的优化方案,独立完成客户广告账户全维度调整操作,会后持续监测投放数据波动,动态微调策略,解决流量下滑、成本偏高、转化不稳等问题,保障投放效果稳步提升。
4. 客户跟进与长效维护:会后同步会议纪要、优化清单与数据报表,常态化回访服务SMB客户,同步账户优化进度、解答后续新增问题、挖掘全新投放需求,提升客户服务体验与合作粘性,助力客户长期留存续费。
5. 经验沉淀与能力迭代:复盘每次客户服务及优化落地效果,沉淀各行业SMB低成本高转化的投放案例、优化模板与避坑经验,同步跟进各大广告平台规则与算法更新,持续优化服务流程与投放策略,提升专业服务能力。
基本资格
- 至少拥有任何领域的学士/大学学位。
- 至少2年的工作经验,1年以上数字营销、互联网广告销售、客户成功(Customer Success)或企业级账户管理(Account Management)经验。
- 有广告投放经验。
- 有明确的销售导向(Sales-driven)或绩效导向意识,对“目标达成(KPIs)”、“赢单率(Win rate)”和“销售提成/激励”有强烈的渴望。
- 对工作流程、工具和销售有深入了解
- 在不断变化的日程安排中接受工作
- 出色的商务沟通和谈判技巧,能够与 SMB(中小企业)主或市场负责人进行平等、专业的策略对话。
- 英语读写熟练, 有CET - 4证书
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