Marketing Lifecycle Manager

About the Role

LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters.

This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.

What You'll Own

• End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
• Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
• Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
• Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
• A reporting cadence that connects email performance to pipeline, not just opens and clicks
• Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation

Requirements

What We're Looking For

• 4–6 years in lifecycle, email, or marketing automation. Financial services or lending experience a meaningful plus
• Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing, and attribution reporting
• A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
• Experience supporting more than one business unit or stakeholder group simultaneously
• Strong enough with data to own your own reporting; strong enough with copy to make your campaigns actually convert
• Comfort working in a regulated environment where compliance review is part of the process, not an afterthought

Why This Role Is Worth Your Time

• You'll have meaningful scope on day one, this isn't a coordinator role with a manager title
• The database is active and growing, which means your programs will have real audiences and real stakes
• You'll work alongside paid, content, SEO, and sales enablement, lifecycle connects to a full marketing motion, not just an email tool
• LendingOne moves fast, which means your work ships and you can see results

Nice to Have

• Experience building lifecycle programs for a partnerships or channel team
• Familiarity with CRM-to-ad platform integrations (custom audiences, HubSpot-to-Google/Meta sync)
• Exposure to direct mail or multichannel nurture beyond email

Benefits

Why LendingOne:

• Competitive base salary and incentive structure
• Full medical, dental, and vision benefits
• Company-matching 401(k) plan
• Paid time off and 10 company-paid holidays
• Work-from-home Fridays
• Career development, training, and internal promotion opportunities
• Team-building events, company lunches, and swag
• Collaborative, inclusive, and fun workplace culture

LendingOne is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workforce where everyone belongs.