Marketing Executive

<p><strong>About SoBanHang</strong></p><p>SoBanHang (SBH) is a leading small-business management app in Vietnam, part of the broader Finan ecosystem (alongside Finan and FinanBook). SBH helps hundreds of thousands of household and small businesses manage sales, inventory, and operations from their phone. As the brand scales its market presence, the Marketing team is expanding to build stronger brand equity, deeper community engagement, and a growing network of strategic partners — powered by modern, AI-augmented marketing execution.</p><p><br></p><p><strong>Role Purpose</strong></p><p>We're looking for a hands-on Marketing Executive who can plan and run offline/online events, activate SBH's brand at every touchpoint, and build partnerships that expand our reach — while using AI tools to move faster and work smarter across content, research, and campaign execution. This is a highly cross-functional role suited to someone who is equally comfortable managing a live event on the ground and prompting an AI tool to draft a campaign brief.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>1.Event Management & Activation</strong></p><ul><li><strong>Plan & execute events end-to-end</strong>: merchant meetups, product launches, roadshows, trade fairs, and community workshops, from concept to on-site delivery.</li><li><strong>Manage vendors and budgets:</strong> venues, production, printing, and logistics partners, ensuring on-time and on-budget delivery.</li><li><strong>Design on-brand event experiences:</strong> booth design, signage, gifting, and merchandise that reflect SBH's visual identity.</li><li><strong>Track and report event performance:</strong> attendance, leads generated, engagement, and ROI against objectives.</li></ul><p><strong>2.Brand & Activation</strong></p><ul><li><strong>Champion brand consistency:</strong> apply SBH's brand guidelines (visual identity, tone of voice, brand architecture within the Finan ecosystem) across all marketing touchpoints.</li><li><strong>Develop brand activation campaigns:</strong> pop-ups, sampling, community programs, and offline-to-online (O2O) initiatives that build affinity with small business owners.</li><li><strong>Coordinate content and creative production:</strong> briefing designers/agencies and producing collateral (banners, videos, social assets) for campaigns and events.</li><li><strong>Monitor brand health:</strong> gather market and customer feedback to inform brand positioning and messaging.</li></ul><p><strong>3.Partnership Activation</strong></p><ul><li><strong>Identify and develop co-marketing partnerships:</strong> with fintech, logistics, e-commerce, and other platforms relevant to SBH's small-business customer base.</li><li><strong>Manage partner activation programs:</strong> joint campaigns, bundled promotions, referral programs, and co-branded events.</li><li><strong>Own partner relationships day-to-day:</strong> coordinating timelines, deliverables, and performance tracking with external stakeholders.</li></ul><p><strong>4.AI</strong><strong>-Powered Marketing Execution</strong></p><ul><li><strong>Use AI tools</strong> (e.g., ChatGPT/Claude, image and video generation, AI research assistants) to accelerate content drafting, campaign briefs, market research, and event planning.</li><li><strong>Build AI-assisted workflows:</strong> for tasks like partner outreach research, post-event reporting, content localization, and social listening.</li><li><strong>Stay current on marketing AI tools</strong> and proactively recommend ones that improve team speed and output quality.</li><li><strong>Maintain quality and brand control</strong> over AI-generated outputs: every AI-assisted asset is human-reviewed for accuracy, tone, and brand fit.</li></ul><p><br></p><p><strong>Requirements & Qualifications</strong></p><ul><li>2–4 years of experience in marketing, events, brand, or partnerships (B2B, B2B2C, fintech, or SME-focused products are a plus).</li><li>Proven experience planning and executing offline events or activations from start to finish.</li><li>Strong project management skills, able to juggle multiple vendors, timelines, and budgets simultaneously.</li><li>Comfortable using AI tools (ChatGPT, Claude, or similar) in daily work; genuine curiosity about applying AI to marketing tasks.</li><li>Excellent communication and negotiation skills, with experience managing external partners or vendors.</li><li>Strong sense of visual/brand aesthetics and attention to detail.</li><li>Fluent Vietnamese; working proficiency in English (written and spoken) preferred.</li><li>Willingness to travel for events and work flexible hours (including some weekends) around event schedules.</li></ul><p><strong>Nice to Have</strong></p><ul><li>Experience marketing to small business owners / merchants in Vietnam.</li><li>Familiarity with design tools (Canva, Figma) or basic content editing (CapCut, Premiere).</li><li>Prior experience within a fintech or SaaS ecosystem.</li></ul><p><br></p><p><strong>What We Offer</strong></p><ul><li>Competitive salary with performance-based bonus.</li><li>Full social insurance and statutory benefits per Vietnamese labor law.</li><li>A fast-growing product with real impact on hundreds of thousands of small businesses.</li><li>A culture that encourages experimentation with AI tools to work smarter, not harder.</li><li>Clear growth path within the Marketing & Growth team as SBH scales.</li></ul><p><br></p><p><em>Working hours:</em></p><ul><li><em>Monday - Friday: 8:30 AM - 6:00 PM, lunch break: 12:00 AM - 13:30 PM</em></li><li><em>Saturday: 8:30 AM - 12:00 PM</em></li></ul><p><em>Working place: 173 Tran Nao, An Khanh Ward, Ho Chi Minh City</em></p>