About CAIRE
Instant product help via QR, WhatsApp, Instagram & Messenger — no apps, no waiting.
CAIRE puts real support inside the product. Scan a QR, send a WhatsApp, Instagram DM, or Messenger chat. You get clear, step-by-step guidance; if it needs a human, the handoff includes full context—no repeating yourself.
How it works
Per-model agent.
Each product gets its own AI agent trained on that exact model and its real failure modes.
Understands context.
Reads photos/video, error codes, and prior steps to give precise guidance.
Clean escalation.
If a fix needs a person, CAIRE passes full context to the brand—no repeated questions.
Closed-loop insights.
Brands see where customers get stuck and fix issues upstream.
Reliability first.
Clear steps, verifiable actions, and guardrails designed to earn trust.
Our story
We started CAIRE in 2024 to move support out of websites and queues and into the product itself. After years building product and engineering teams, we kept seeing the same truth: speed, clarity, and trust beat ticket numbers every time. CAIRE is our way to make that the default—help in seconds, learning from every interaction.
The team
We're a small, distributed group focused on shipping reliable, real-world AI.
Fouad Hamaidouch — Founder & CEOBuilt and led product & engineering teams for two decades. Believes support should feel human, be instant, and build trust.
Founding Engineering Team
Mohammad Mohtashim Khan — Senior AI EngineerMulti-agent workflows, LangGraph, and edge-case hardening. Ships fast; hates flaky experiences.
Founding Business Team
Abie Sentani — Business Development ManagerOversees business development in Indonesia. Builds strategic partnerships with leading brands in the region.
Tegar Abriyan — Business Development ManagerDrives business growth in the Indonesian market. Connects brands with innovative AI support solutions.
If you care about product experience and practical AI, say hi.
We're Hiring
Open Positions
Business Development Manager — Indonesia
NEWDrive growth and partnerships in the Indonesian market. Build relationships with brands and expand CAIRE's presence.
View on LinkedIn →
Business Development Manager — Netherlands
NEWExpand CAIRE's presence in the Dutch market. Build strategic partnerships and drive growth with leading brands.
View on LinkedIn →
AI Agent Trainer
NEWTrain and optimize AI agents for real products. Help CAIRE get smarter with every interaction.
Contact us →
Brand Success Lead
NEWOwn relationships with leading brands. Make sure their products and CAIRE work together brilliantly.
Contact us →
If you care about product experience and practical AI, reach out.
What we believe
Speed matters
Help should arrive now, not after a queue.
Clarity beats clever
Plain language, step-by-step.
Earn trust
Reliable beats impressive—every time.
Learn and improve
Every interaction should make the system smarter.
Milestones
March 2024
CAIRE was founded with a bold idea: what if product support could live inside the product itself?
January 2025
We launched the first AI product agent for cosmetics and consumer products — replacing manuals with instant, human-like help.
April 2025
A small but determined team came together across time zones, united by one mission: make product care effortless.
May 2025
Speedinvest joined the journey, backing our vision to bring reliable, real-world AI into homes worldwide.
Late 2025
Launch pilots with leading cosmetic and DTC brands — bringing "Just Ask CAIRE" to life on WhatsApp.
Where we're headed
Support won't live on a website anymore. It will live with the product—always available, always helpful, always improving.
No app. No manual. Support that lives with your product.
Just Ask CAIRE.
Backed byBuild exceptional product experiences
See how CAIRE can transform your product support.